Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Thesis (MA)--Stellenbosch University, 2022.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | en_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2021
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613805224132608 |
|---|---|
| access_status_str | Open Access |
| author | Van Niekerk, Marisa |
| author2 | Viljoen, Stella |
| author_browse | Van Niekerk, Marisa Viljoen, Stella |
| author_facet | Viljoen, Stella Van Niekerk, Marisa |
| author_sort | Van Niekerk, Marisa |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MA)--Stellenbosch University, 2022. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/123690 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:41:58.332Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/123690 Vrye Weekblad: An analysis of the visual strategies in a South African newspaper Van Niekerk, Marisa Viljoen, Stella Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts. South African newspapers Vrye Weekblad (Newspaper) Journalism -- South Africa Apartheid -- South Africa -- Newspapers South Africa -- Politics and government -- 1994- Apartheid -- South Africa -- History Revivals -- Newspapers -- South Africa Afrikaners -- Ethnic identity UCTD Thesis (MA)--Stellenbosch University, 2022. ENGLISH ABSTRACT: In post-apartheid South Africa, the prevalence of nostalgia within cultural commodities has been chiefly viewed as escapist and an endorsement of the previous status quo. When the weekly anti-apartheid newspaper was officially revived, various forms of nostalgia could be seen. In this research article, the visual strategies as employed by the Vrye Weekblad team in its different forms of publications - Vrye Weekblad print newspaper (VWB), the e-paper VryeWeekblad.com (vwb.com), and the unique Vrye Weekblad Papier (Papier) are investigated. The anti-apartheid publication requires an investigation into its contribution to developing a democratic and tolerant society. This investigation is accomplished through Nicholas Mirzoeff's notion of visuality. By looking at the work, VWB did expose the underlying myths of Afrikaner ideology through an analysis of Roland Barthes' concept of mythologies. The contemporary revival of the weekly has the mission of establishing and reaffirming its brand identity as a progressive and left-leaning publication in a society now far more liberal than its original context. The various visual strategies they used in the revival of the publication are thus examined within the framework of nostalgia. This research aims to better understand the revival strategies of an old anti-apartheid newspaper and contribute to the thinking of Afrikaner identity through an appropriation of nostalgia. AFRIKAANSE OPSOMMING: Geen Afrikaanse opsomming beskikbaar nie. Masters 2021-10-12T09:42:47Z 2021-12-22T14:16:05Z 2021-10-12T09:42:47Z 2021-12-22T14:16:05Z 2021-12 Thesis http://hdl.handle.net/10019.1/123690 en_ZA Stellenbosch University 126 pages : illustrations application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | South African newspapers Vrye Weekblad (Newspaper) Journalism -- South Africa Apartheid -- South Africa -- Newspapers South Africa -- Politics and government -- 1994- Apartheid -- South Africa -- History Revivals -- Newspapers -- South Africa Afrikaners -- Ethnic identity UCTD Van Niekerk, Marisa Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title | Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title_full | Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title_fullStr | Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title_full_unstemmed | Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title_short | Vrye Weekblad: An analysis of the visual strategies in a South African newspaper |
| title_sort | vrye weekblad an analysis of the visual strategies in a south african newspaper |
| topic | South African newspapers Vrye Weekblad (Newspaper) Journalism -- South Africa Apartheid -- South Africa -- Newspapers South Africa -- Politics and government -- 1994- Apartheid -- South Africa -- History Revivals -- Newspapers -- South Africa Afrikaners -- Ethnic identity UCTD |
| url | http://hdl.handle.net/10019.1/123690 |
| work_keys_str_mv | AT vanniekerkmarisa vryeweekbladananalysisofthevisualstrategiesinasouthafricannewspaper |