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Vrye Weekblad: An analysis of the visual strategies in a South African newspaper

Thesis (MA)--Stellenbosch University, 2022.

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Bibliographic Details
Main Author: Van Niekerk, Marisa
Other Authors: Viljoen, Stella
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2021
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access_status_str Open Access
author Van Niekerk, Marisa
author2 Viljoen, Stella
author_browse Van Niekerk, Marisa
Viljoen, Stella
author_facet Viljoen, Stella
Van Niekerk, Marisa
author_sort Van Niekerk, Marisa
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (MA)--Stellenbosch University, 2022.
format Thesis
id oai:scholar.sun.ac.za:10019.1/123690
institution Stellenbosch University (South Africa)
language en_ZA
last_indexed 2026-06-10T12:41:58.332Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2021
publishDateRange 2021
publishDateSort 2021
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/123690 Vrye Weekblad: An analysis of the visual strategies in a South African newspaper Van Niekerk, Marisa Viljoen, Stella Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts. South African newspapers Vrye Weekblad (Newspaper) Journalism -- South Africa Apartheid -- South Africa -- Newspapers South Africa -- Politics and government -- 1994- Apartheid -- South Africa -- History Revivals -- Newspapers -- South Africa Afrikaners -- Ethnic identity UCTD Thesis (MA)--Stellenbosch University, 2022. ENGLISH ABSTRACT: In post-apartheid South Africa, the prevalence of nostalgia within cultural commodities has been chiefly viewed as escapist and an endorsement of the previous status quo. When the weekly anti-apartheid newspaper was officially revived, various forms of nostalgia could be seen. In this research article, the visual strategies as employed by the Vrye Weekblad team in its different forms of publications - Vrye Weekblad print newspaper (VWB), the e-paper VryeWeekblad.com (vwb.com), and the unique Vrye Weekblad Papier (Papier) are investigated. The anti-apartheid publication requires an investigation into its contribution to developing a democratic and tolerant society. This investigation is accomplished through Nicholas Mirzoeff's notion of visuality. By looking at the work, VWB did expose the underlying myths of Afrikaner ideology through an analysis of Roland Barthes' concept of mythologies. The contemporary revival of the weekly has the mission of establishing and reaffirming its brand identity as a progressive and left-leaning publication in a society now far more liberal than its original context. The various visual strategies they used in the revival of the publication are thus examined within the framework of nostalgia. This research aims to better understand the revival strategies of an old anti-apartheid newspaper and contribute to the thinking of Afrikaner identity through an appropriation of nostalgia. AFRIKAANSE OPSOMMING: Geen Afrikaanse opsomming beskikbaar nie. Masters 2021-10-12T09:42:47Z 2021-12-22T14:16:05Z 2021-10-12T09:42:47Z 2021-12-22T14:16:05Z 2021-12 Thesis http://hdl.handle.net/10019.1/123690 en_ZA Stellenbosch University 126 pages : illustrations application/pdf Stellenbosch : Stellenbosch University
spellingShingle South African newspapers
Vrye Weekblad (Newspaper)
Journalism -- South Africa
Apartheid -- South Africa -- Newspapers
South Africa -- Politics and government -- 1994-
Apartheid -- South Africa -- History
Revivals -- Newspapers -- South Africa
Afrikaners -- Ethnic identity
UCTD
Van Niekerk, Marisa
Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title_full Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title_fullStr Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title_full_unstemmed Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title_short Vrye Weekblad: An analysis of the visual strategies in a South African newspaper
title_sort vrye weekblad an analysis of the visual strategies in a south african newspaper
topic South African newspapers
Vrye Weekblad (Newspaper)
Journalism -- South Africa
Apartheid -- South Africa -- Newspapers
South Africa -- Politics and government -- 1994-
Apartheid -- South Africa -- History
Revivals -- Newspapers -- South Africa
Afrikaners -- Ethnic identity
UCTD
url http://hdl.handle.net/10019.1/123690
work_keys_str_mv AT vanniekerkmarisa vryeweekbladananalysisofthevisualstrategiesinasouthafricannewspaper