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The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa
Thesis (MA)--Stellenbosch University, 2022.
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| Format: | Thesis |
| Language: | en_ZA |
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2022
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| _version_ | 1867613949739925504 |
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| access_status_str | Open Access |
| author | Tshabalala, Tshepo |
| author2 | Botma, Gabriel |
| author_browse | Botma, Gabriel Tshabalala, Tshepo |
| author_facet | Botma, Gabriel Tshabalala, Tshepo |
| author_sort | Tshabalala, Tshepo |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MA)--Stellenbosch University, 2022. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/124723 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:44:16.501Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/124723 The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa Tshabalala, Tshepo Botma, Gabriel Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. Intermediality Twitter Timeslive Social media -- Influence South Africa -- Newspapers Online journalism Electronic newspapers -- Influence UCTD Thesis (MA)--Stellenbosch University, 2022. ENGLISH ABSTRACT: This researched explored the intermedia agenda setting relationship between online news publication, TimesLive (i.e., TimesLive.co.za) and social media platform, Twitter. The relationship between the two platforms was explored within the context of the growing development of digital media, the fast-changing news environment as well as the agenda setting role of online legacy media. This research aimed to assess the direction of this relationship between TimesLive and Twitter. This research assessed whether narratives proffered on social media, specifically, Twitter, has direct influence on the news media agenda and/or whether narratives produced by TimesLives influence the social media agenda. The intermedia agenda setting theory was employed as theoretical framework in this research. To conduct the study, a mixed-methodology design was employed. Several hypothesis, which state that there is mutual intermedia agenda setting between TimesLive and Twitter both over the course of a single day and between days were tested. Data for both platforms was gathered twice a day over a seven-day period. This data was subsequently manually coded and then analysed. The quantitative content analysis employed cross-lagged panels with Rozelle-Campbell baseline was employed to assess the direction of the hypothesized relationship. Additionally, qualitative semi-structured interviews were conducted with several journalists and editors at TimesLive to explore ways in which the agenda can be set for TimesLive by Twitter, (vice versa) in ways that may not be appear explicitly in the content on both platforms. Through the content analysis of both Twitter and TimesLive, as well as through interviews with participants, it was not as clear who sets the agenda between the two media platforms. However, this area of study needs to be further explored as influence and impact of social media within newsrooms in South Africa cannot be discounted. AFRIKAANSE OPSOMMING: Hierdie navorsingstuk het die intermedia-agendavasstellingsverhouding tussen die aanlyn nuuspublikasie TimesLive (TimesLive.co.za) en die sosialemediaplatform Twitter ondersoek. Die verband tussen die twee platforms is ondersoek binne die konteks van die ontwikkeling van sogenaamde “nuwe media”, die vinnig-veranderende beriggewingskultuur, asook die agendavasstellingsrol van aanlyn tradisionele media. Die navorsing het beoog om die rigting van die verhouding tussen TimesLive en Twitter te bepaal. Dit het ook ondersoek tot watter mate storielyne wat gesirkuleer word op sosiale media – en spesifiek op Twitter – direkte invloed het op die nuusmedia-agenda, en of storielyne ontwikkel deur TimesLive die sosialemedia-agenda beinvloed. Die intermedia-agendavasstellingsteorie vorm die teoretiese basis van die navorsingstuk. ʼn Gekombineerde metodologie-ontwerp is gebruik om die studie uit te voer. ʼn Aantal hipoteses wat staaf dat daar ʼn wedersydse intermedia- agendavasstellingsverhouding tussen TimesLive en Twitter is, is oor die tydperk van ʼn enkele dag en oor sewe dae getoets. Die data is gevolglik handmatig gekodifiseer en ontleed. Die kwantitatiewe analise het gebruik gemaak van “cross-lagged panels” met ’n Rozelle-Campbell basislyn om die rigting van die veronderstelde verhouding te assesseer. Dit is gekombineer met kwalitatiewe, semi-gestruktureerde onderhoude met verskeie joernaliste en redakteurs by TimesLive om vas te stel tot watter mate TimesLive se agenda deur Twitter beinvloed word (asook andersom), veral op maniere wat nie eksplisiet sigbaar is in die inhoud van beide platforms nie. Die inhoudsanalise van beide TimesLive en Twitter, sowel as die onderhoude met joernaliste en redakteurs, het nie ‘n duidelike gevolgtrekking rakende die wedersydse agendavasstellingsverhouding opgelewer nie. Hierdie veld van studie moet gevolglik verder ondersoek word sodat die invloed van sosiale media binne nuuskantore in Suid-Afrika beter verstaan kan word. Masters 2022-03-10T19:59:37Z 2022-04-29T09:28:45Z 2022-03-10T19:59:37Z 2022-04-29T09:28:45Z 2022-04 Thesis http://hdl.handle.net/10019.1/124723 en_ZA Stellenbosch University vi, 107 pages : illustrations application/pdf |
| spellingShingle | Intermediality Timeslive Social media -- Influence South Africa -- Newspapers Online journalism Electronic newspapers -- Influence UCTD Tshabalala, Tshepo The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title | The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title_full | The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title_fullStr | The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title_full_unstemmed | The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title_short | The intermedia agenda-setting relationship between TimesLive and Twitter in South Africa |
| title_sort | intermedia agenda setting relationship between timeslive and twitter in south africa |
| topic | Intermediality Timeslive Social media -- Influence South Africa -- Newspapers Online journalism Electronic newspapers -- Influence UCTD |
| url | http://hdl.handle.net/10019.1/124723 |
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