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On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup
Thesis (MA)--Stellenbosch University, 2022.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2022
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| _version_ | 1867613813330673664 |
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| access_status_str | Open Access |
| author | Pather, Benedict |
| author2 | Botma, Gabriel |
| author_browse | Botma, Gabriel Pather, Benedict |
| author_facet | Botma, Gabriel Pather, Benedict |
| author_sort | Pather, Benedict |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MA)--Stellenbosch University, 2022. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/124983 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:42:06.574Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/124983 On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup Pather, Benedict Botma, Gabriel Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalisn. Journalism -- Social aspects Mass media -- Audiences Mass media -- Social aspects You Tube (Electronic resource) Video blogs Vlogs Sportwriters -- South Africa World Cup (Rugby football) 2019 UCTD Thesis (MA)--Stellenbosch University, 2022. ENGLISH ABSTRACT: Sports journalism has not been exempt from the consequences of the digital disruption and continues to have to adjust to the invasive nature of new media tools in the hands of the public. While research on the influence of social media on journalism has been conducted, there remains a lack of research on how vlogging has affected journalism in general, especially sports journalism. A qualitative research design was employed, using a phenomenological approach as the theoretical framework, to examine the responses of mainstream South African sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup. Four media theories were utilised, which includes, gatekeeping theory backed up by field theory and technological determinism theory, backed by the theory of the public sphere. Interviews were conducted with reporters who covered the mentioned tournament. This was supplemented with a netnography for further insight. This researcher explored changes to work routines due to digitisation, possible threats to the profession and levels of co-existence between journalists and the interactive audience. Focus was also placed on ascertaining possible benefits fan vlogging offers the sports journalism field. This researcher found that fan vlogging on YouTube presents challenges and opportunities for working professionals operating in a dynamic ecosystem that connects new media with sports. A study of this nature is significant as it generates discourse around a cultural practice that is gaining momentum around the world, the global south in particular. AFRIKAANSE OPSOMMING: Sportjoernalistiek is nie vrygestel van die gevolge van die digitale ontwrigting en moet steeds aanpas by die indringende aard van nuwe media-instrumente in die hande van die publiek. Terwyl navorsing gedoen is oor die invloed van sosiale media op joernalistiek, is daar steeds ʼn gebrek aan navorsing oor hoe vlogging die joernalistiek, veral sportjoernalistiek, in die algemeen beinvloed het. ʼn Kwalitatiewe navorsingsontwerp is gebruik, met behulp van ʼn fenomenologiese benadering as die teoretiese raamwerk, om die reaksies van hoofstroom- Suid-Afrikaanse sportjoernaliste op aanhanger-vlogging op YouTube tydens die Rugby Wereldbeker in 2019 te ondersoek. Vier mediateoriee is gebruik, insluitend hekwagterteorie wat deur veldteorie ondersteun word en tegnologiese determinisme-teorie ondersteun deur die teorie van die openbare sfeer. Onderhoude is gevoer met verslaggewers wat die toernooi gedek het. Dit is aangevul met ʼn netnografie vir verdere insig. Hierdie navorser het veranderings in werkroetines ondersoek as gevolg van digitalisering, moontlike bedreigings vir die beroep en vlakke van saambestaan tussen joernaliste en die interaktiewe gehoor. Daar is ook gefokus op die vasstelling van moontlike voordele wat aanhanger-vlogging op die sportjoernalistieke gebied bied. Hierdie navorser het bevind dat aanhanger-vlogging op YouTube uitdagings en geleenthede bied vir professionele persone wat werk in ʼn dinamiese ekosisteem wat nuwe media met sport verbind. ʼn Studie van hierdie aard is belangrik omdat dit ʼn gesprek genereer rondom ʼn kulturele praktyk wat wereldwyd momentum kry, veral in die globale suide. Masters 2022-03-10T11:32:45Z 2022-04-29T09:44:51Z 2022-03-10T11:32:45Z 2022-04-29T09:44:51Z 2022-04 Thesis http://hdl.handle.net/10019.1/124983 en_ZA Stellenbosch University 120 pages : illustrations application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Journalism -- Social aspects Mass media -- Audiences Mass media -- Social aspects You Tube (Electronic resource) Video blogs Vlogs Sportwriters -- South Africa World Cup (Rugby football) 2019 UCTD Pather, Benedict On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title | On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title_full | On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title_fullStr | On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title_full_unstemmed | On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title_short | On-field: The response of South African mainstream sports journalists toward fan vlogging on YouTube during the 2019 Rugby World Cup |
| title_sort | on field the response of south african mainstream sports journalists toward fan vlogging on youtube during the 2019 rugby world cup |
| topic | Journalism -- Social aspects Mass media -- Audiences Mass media -- Social aspects You Tube (Electronic resource) Video blogs Vlogs Sportwriters -- South Africa World Cup (Rugby football) 2019 UCTD |
| url | http://hdl.handle.net/10019.1/124983 |
| work_keys_str_mv | AT patherbenedict onfieldtheresponseofsouthafricanmainstreamsportsjournaliststowardfanvloggingonyoutubeduringthe2019rugbyworldcup |