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Transformation at Stellenbosch University: Facebook and the framing of the everyday

Thesis (MA)--Stellenbosch University, 2022.

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Main Author: Sutherland, James Andrew
Other Authors: van der Wal, Ernst
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2022
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access_status_str Open Access
author Sutherland, James Andrew
author2 van der Wal, Ernst
author_browse Sutherland, James Andrew
van der Wal, Ernst
author_facet van der Wal, Ernst
Sutherland, James Andrew
author_sort Sutherland, James Andrew
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (MA)--Stellenbosch University, 2022.
format Thesis
id oai:scholar.sun.ac.za:10019.1/126111
institution Stellenbosch University (South Africa)
language en_ZA
last_indexed 2026-06-10T12:46:51.765Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/126111 Transformation at Stellenbosch University: Facebook and the framing of the everyday Sutherland, James Andrew van der Wal, Ernst Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Visual Arts. Education, Higher -- South Africa Educational change -- South Africa Universities and colleges -- South Africa Social media in education South African Fallist Movements Stellenbosch University. Rooiplein Pictures Pictorial representations UCTD Thesis (MA)--Stellenbosch University, 2022. ENGLISH ABSTRACT: This thesis responds to the ongoing project of transformation in South African higher education. I am specifically interested in the visual representation of institutional transformation, with Stellenbosch University and its Rooiplein serving as the focus for this investigation. In the broader sense, this thesis investigates how the idea of transformation is presented by a historically advantaged white Afrikaans university in the wake of the South African Fallist movements. My own research focuses on the visual and discursive representation of ‘the everyday’ on the Rooiplein, which is a prominent public space at Stellenbosch University. I am interested in the role that photographs and text play in the framing of ‘the everyday’ (of the ‘commonplace’, the ‘standard’, or the ‘ordinary’), and how this is represented on the university’s Facebook page. My engagement with the images and text published by Stellenbosch University on social media (in the years 2014-2018) explores the complex discourses on inclusion/exclusion as well as belonging/alienation on which the university was founded. As this thesis demonstrates, Stellenbosch University communicates an idealistic perspective that, on the face of it, has embraced and enacted a transformative model with some success. This study engages critically with this framing of a transformed university by looking to various realities that escape the university’s visual framing and normative understanding of transformation that is represented on social media. AFRIKAANSE OPSOMMING: Hierdie tesis reageer op die voortdurende projek van transformasie in Suid-Afrikaanse hoer onderwys. Ek stel spesifiek belang in die visuele voorstelling van institusionele transformasie, met Stellenbosch Universiteit en die Rooiplein wat as die fokus van my ondersoek dien. In die breer sin ondersoek hierdie tesis hoe die idee van transformasie deur 'n histories bevoordeelde wit Afrikaanse universiteit in die nasleep van die Suid-Afrikaanse Fallistiese (of Fallist) bewegings aangebied word. My eie navorsing fokus op die visuele en diskursiewe voorstelling van 'die alledaagse' op die Rooiplein, wat 'n prominente openbare ruimte aan Stellenbosch Universiteit. Ek stel belang in die rol wat foto's en teks speel in die raamwerk van 'die alledaagse' (van die 'gewone', die 'standaard' of die 'gewone'), en hoe dit op die universiteit se Facebook-blad voorgestel word. Deur die ontleding van die beelde en teks wat Stellenbosch Universiteit op sosiale media (in die jare 2014 – 2018) gepubliseer het, hoop ek om die komplekse diskoerse oor insluiting/uitsluiting asook behoort/vervreemding waarop die universiteit gestig is, bloot te le. Soos hierdie tesis demonstreer, kommunikeer Stellenbosch Universiteit 'n idealistiese perspektief wat op die oog af 'n model van transformasie met sukses aangegryp en ingestel het. Hierdie studie het egter ten doel om krities om te gaan met hierdie raamwerk van 'n getransformeerde universiteit deur te kyk na verskeie realiteite wat die universiteit se visuele raamwerk en normatiewe begrip van transformasie ontsnap. Masters 2022-11-15T16:12:24Z 2023-01-16T12:50:38Z 2022-11-15T16:12:24Z 2023-01-16T12:50:38Z 2022-12 Thesis http://hdl.handle.net/10019.1/126111 en_ZA Stellenbosch University vii, 134 pages application/pdf Stellenbosch : Stellenbosch University
spellingShingle Education, Higher -- South Africa
Educational change -- South Africa
Universities and colleges -- South Africa
Social media in education
South African Fallist Movements
Stellenbosch University. Rooiplein
Pictures
Pictorial representations
UCTD
Sutherland, James Andrew
Transformation at Stellenbosch University: Facebook and the framing of the everyday
title Transformation at Stellenbosch University: Facebook and the framing of the everyday
title_full Transformation at Stellenbosch University: Facebook and the framing of the everyday
title_fullStr Transformation at Stellenbosch University: Facebook and the framing of the everyday
title_full_unstemmed Transformation at Stellenbosch University: Facebook and the framing of the everyday
title_short Transformation at Stellenbosch University: Facebook and the framing of the everyday
title_sort transformation at stellenbosch university facebook and the framing of the everyday
topic Education, Higher -- South Africa
Educational change -- South Africa
Universities and colleges -- South Africa
Social media in education
South African Fallist Movements
Stellenbosch University. Rooiplein
Pictures
Pictorial representations
UCTD
url http://hdl.handle.net/10019.1/126111
work_keys_str_mv AT sutherlandjamesandrew transformationatstellenboschuniversityfacebookandtheframingoftheeveryday