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Antecedents to consumer willingness to share information with retailers
Business Management
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| Other Authors: | |
| Format: | Thesis |
| Language: | en_ZA |
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2022
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| _version_ | 1867613744430841856 |
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| access_status_str | Open Access |
| author | Koorts, Christie |
| author2 | Gerber, Charlene |
| author_browse | Gerber, Charlene Koorts, Christie |
| author_facet | Gerber, Charlene Koorts, Christie |
| author_sort | Koorts, Christie |
| collection | Thesis |
| description | Business Management |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/126352 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:41:00.939Z |
| license_str | Not specified — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/126352 Antecedents to consumer willingness to share information with retailers Koorts, Christie Gerber, Charlene Terblanche-Smit, Marlize consumer information exchange retail social exchange theory Business Management The collection, analysis, and use of information have become increasingly important retailing capabilities to build and sustain relationships with consumers. However, the sharing of consumer information with retailers is a complex issue. Although retailers incentivise consumer information exchanges through rewards, the practice of information exchange is often characterised as coercive. Negative consumer reactions to coercive practices, in turn, increase reputational and commercial risks for retailers. Consumers have also expressed concerns about privacy when exchanging personal information with retailers, despite doing so for relatively small benefits — referred to as the ‘privacy paradox’. Die versameling, analise, en gebruik van inligting word al belangriker in die kleinhandelsbedryf om verhoudings met verbruikers te bou en onderhou. Die deel van verbruikersinligting met kleinhandelaars het egter 'n komplekse kwessie geword. Hoewel kleinhandelaars die uitruil van verbruikersinligting met belonings aanmoedig, word die praktyk dikwels as dwingend gekenmerk. Negatiewe verbruikersreaksies op dwangpraktyke verhoog op sy beurt reputasie- en kommersiële risiko's vir kleinhandelaars. Verbruikers het ook hul kommer uitgespreek oor privaatheid wanneer hulle persoonlike inligting met kleinhandelaars uitruil, maar doen dit nogtans vir relatief min voordele — ‘n verskynsel wat die 'privaatheidsparadoks' genoem word. 2022-11-14T12:37:33Z 2023-01-23T06:53:36Z 2022-11-14T12:37:33Z 2022-12 Thesis http://hdl.handle.net/10019.1/126352 en_ZA application/pdf |
| spellingShingle | consumer information exchange retail social exchange theory Koorts, Christie Antecedents to consumer willingness to share information with retailers |
| title | Antecedents to consumer willingness to share information with retailers |
| title_full | Antecedents to consumer willingness to share information with retailers |
| title_fullStr | Antecedents to consumer willingness to share information with retailers |
| title_full_unstemmed | Antecedents to consumer willingness to share information with retailers |
| title_short | Antecedents to consumer willingness to share information with retailers |
| title_sort | antecedents to consumer willingness to share information with retailers |
| topic | consumer information exchange retail social exchange theory |
| url | http://hdl.handle.net/10019.1/126352 |
| work_keys_str_mv | AT koortschristie antecedentstoconsumerwillingnesstoshareinformationwithretailers |