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A business model innovation framework for establishing successful product-service systems

Thesis (MEng)--Stellenbosch University, 2023.

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Main Author: van Zyl, Frederick Jacobus van Eeden
Other Authors: Schutte, Cornelius Stephanus Lodewyk
Format: Thesis
Language:en_ZA
en_ZA
Published: Stellenbosch : Stellenbosch University 2023
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access_status_str Open Access
author van Zyl, Frederick Jacobus van Eeden
author2 Schutte, Cornelius Stephanus Lodewyk
author_browse Schutte, Cornelius Stephanus Lodewyk
van Zyl, Frederick Jacobus van Eeden
author_facet Schutte, Cornelius Stephanus Lodewyk
van Zyl, Frederick Jacobus van Eeden
author_sort van Zyl, Frederick Jacobus van Eeden
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (MEng)--Stellenbosch University, 2023.
format Thesis
id oai:scholar.sun.ac.za:10019.1/126945
institution Stellenbosch University (South Africa)
language en_ZA
en_ZA
last_indexed 2026-06-10T12:45:32.686Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2023
publishDateRange 2023
publishDateSort 2023
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/126945 A business model innovation framework for establishing successful product-service systems van Zyl, Frederick Jacobus van Eeden Schutte, Cornelius Stephanus Lodewyk Stellenbosch University. Faculty of Engineering. Dept. of Industrial Engineering. Business enterprises Innovations, Industrial Product management Thesis (MEng)--Stellenbosch University, 2023. ENGLISH ABSTRACT: It is widely agreed among scholars and practitioners that innovation is imperative for any business to obtain a sustainable competitive advantage. A business model underlies a firm’s architecture and is the rationale of how an organisation creates and delivers value for customers. Business Model Innovation (BMI), where value is created by making simultaneous changes to an organisation’s value proposition and underlying operating model, is an excellent way to remain competitive. However, attempts to apply this often fail. Implementing a new innovative business model has much uncertainty, but it needs not to be risky if the correct structure is provided. Product-Service Systems (PSS) are business models that provide cohesive delivery of tangible products and intangible services that provide value in use as it more adequately satisfies customer needs. A PSS promotes the notion of buying a hole instead of buying a drill, where satisfaction is sold rather than a product. It seems that BMI literature does not currently focus on adopting a PSS from a BMI perspective. The problem is that research lacks the merging of PSS and BMI streams. This thesis includes a thorough literature review of reputable business model frameworks, BMI frameworks, innovation frameworks, and PSS frameworks. The fundamental business model constitutional elements, design principles, paramount BMI process stages, and high-level innovation phases described within the literature were extracted to generate framework design requirements. This thesis undertook the challenge of developing a comprehensive and holistic BMI framework for establishing a PSS. The generic framework will help innovators navigate the blurry process of innovating their business model to establish a self-sustainable PSS business model. AFRIKAANS OPSOMMING: Daar word wyd saamgestem onder vakkundiges en praktisyns dat innovasie noodsaaklik is vir enige besigheid om ’n volhoubare mededingende voordeel te verkry. ’n Besigheidsmodel onderlê ’n firma se argitektuur en is die rasionaal van hoe ’n organisasie waarde vir kliënte skep en lewer. Besigheidsmodel-innovasie, waar waarde geskep word deur gelyktydige veranderinge aan ’n organisasie se waardeproposisie en onderliggende bedryfsmodel aan te bring, is ’n goeie manier om mededingend te bly. Pogings om dit toe te pas misluk egter dikwels. Die implementering van ’n nuwe innoverende besigheidsmodel het baie onsekerheid, maar dit hoef nie riskant te wees as die korrekte struktuur verskaf word nie. Produk-diensstelsels is besigheidsmodelle wat samehangende lewering van tasbare produkte en ontasbare dienste verskaf, wat gebruikswaarde verskaf namate dit meer voldoende aan klante se behoeftes voldoen. ’n Produk-diensstelsel bevorder die idee om ’n gat te koop in plaas van om ’n boor te koop waar bevrediging eerder as ’n produk verkoop word. Dit blyk dat besigheidsmodel-innovasie literatuur nie tans fokus op die aanneming van ’n produk-diensstelsel vanuit ’n besigheidsmodel-innovasie perspektief nie. Die probleem is dat navorsing nie die samesmelting van produk-diensstelsels-strome en besigheidsmodel-innovasie-strome het nie. Hierdie tesis sluit in ’n deeglike literatuurstudie van die betroubare besigheidsmodelraamwerke, besigheidsmodel-innovasie-raamwerke, innovasieraamwerke en produk-diensstelsel-raamwerke. Die fundamentele besigheidsmodel elemente, ontwerpbeginsels, belangrikste besigheidsmodelinnovasie- prosesstadiums en hoëvlak-innovasiefases wat in die literatuur beskryf word, is uitgehaal om raamwerkontwerpvereistes te genereer. Hierdie tesis het die uitdaging aangepak om ’n omvattende en holistiese besigheidsmodel-innovasie-raamwerk vir die daarstelling van ’n produk-diensstelsel te ontwikkel. Die generiese raamwerk sal innoveerders betroubaar help om deur die vaag innovasie proses te navigeer om hul besigheidsmodel te vernuwe en om ’n volhoubare produk-diensstelsel-besigheidsmodel aan te gryp. Masters 2023-02-01T13:29:42Z 2023-05-18T06:56:58Z 2023-02-01T13:29:42Z 2023-05-18T06:56:58Z 2023-03 Thesis http://hdl.handle.net/10019.1/126945 en_ZA en_ZA Stellenbosch University xv, 229 pages : illustrations application/pdf Stellenbosch : Stellenbosch University
spellingShingle Business enterprises
Innovations, Industrial
Product management
van Zyl, Frederick Jacobus van Eeden
A business model innovation framework for establishing successful product-service systems
title A business model innovation framework for establishing successful product-service systems
title_full A business model innovation framework for establishing successful product-service systems
title_fullStr A business model innovation framework for establishing successful product-service systems
title_full_unstemmed A business model innovation framework for establishing successful product-service systems
title_short A business model innovation framework for establishing successful product-service systems
title_sort business model innovation framework for establishing successful product service systems
topic Business enterprises
Innovations, Industrial
Product management
url http://hdl.handle.net/10019.1/126945
work_keys_str_mv AT vanzylfrederickjacobusvaneeden abusinessmodelinnovationframeworkforestablishingsuccessfulproductservicesystems
AT vanzylfrederickjacobusvaneeden businessmodelinnovationframeworkforestablishingsuccessfulproductservicesystems