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From corporate social responsibility to brand activism and the effect on customer loyalty : a structural equation modelling approach

Thesis (PhD)--Stellenbosch University, 2023.

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Bibliographic Details
Main Author: Welser, Carolin
Other Authors: Terblanche-Smit, Marlize
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2023
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