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Audience trust in journalism: an exploratory case study of the youth in Philippi East
Thesis (MA)--Stellenbosch University, 2024.
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| Format: | Thesis |
| Language: | English |
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Stellenbosch : Stellenbosch University
2025
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| _version_ | 1867613994587521024 |
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| access_status_str | Open Access |
| author | Ginya, Sive Faith |
| author2 | Wasserman, Herman |
| author_browse | Ginya, Sive Faith Wasserman, Herman |
| author_facet | Wasserman, Herman Ginya, Sive Faith |
| author_sort | Ginya, Sive Faith |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MA)--Stellenbosch University, 2024. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/131666 |
| institution | Stellenbosch University (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:44:59.428Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/131666 Audience trust in journalism: an exploratory case study of the youth in Philippi East Ginya, Sive Faith Wasserman, Herman Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. Journalism and public relations -- South Africa -- Cape Town Mass media -- Social aspects Journalism -- South Africa Mass media and globalization -- South Africa Mass media and youth -- Public opinion Public broadcasting Social media and journalism UCTD Thesis (MA)--Stellenbosch University, 2024. ENGLISH ABSTRACT: The South African mainstream media has been criticised for catering to the elite audience to generate revenue while neglecting the realities of the citizens who live in townships and informal settlements. It has been asserted that many black, poor young South Africans do not recognise the stories of their communities in the mainstream news media. This study explored the experiences of the youth between the ages of 18 to 35 years in Philippi East. The study examined whether these youths find the news content of the South African mainstream media relevant to their lived realities, and if they feel like they are represented in the news content. The researcher conducted a thorough literature review looking at the different aspects of trust in journalism, the South African media landscape, the role of the South African news media, and criticism of the South African news media. The researcher utilised the folk theory of trust in journalism, which refers to the popular existing beliefs that the audience or the public have about journalism, and the place theory as this study's theoretical points of departure. The study employed the qualitative exploratory case study design to gain an in-depth understanding of the perceptions of these youth and collected data using semi-structured focus group interviews and individual interviews. The non-probability sampling procedure was employed to recruit and select participants. The researcher used inductive thematic analysis to analyse the data collected. The study found that the youth in Philippi East trust the news media as an institution that educates and informs the public about things happening around the world and in their communities. However, the Philippi East youth feel like they are not well represented in the news content of the South African mainstream media because the media only focuses on the mass shootings and seasonal floods that occur in Philippi East and excludes the art and educational events hosted in this community. In addition, these youth expressed confidence and satisfaction with the accuracy of the stories shown on the news about Philippi East. Finally, the study found that the youth in Philippi East expressed different views on whether they find the news content relevant to their lived realities. While some said they find the news content of the South African mainstream media relevant to their lived realities some said they find the news content irrelevant to their experiences claiming that the news media focuses on stories of rich people, and political content and neglects the realities of township residents. AFRIKAANSE OPSOMMING: Geen Afrikaanse opsomming beskikbaar nie. Masters 2025-02-04T13:59:26Z 2025-02-04T13:59:26Z 2024-12 Thesis https://scholar.sun.ac.za/handle/10019.1/131666 en Stellenbosch University 72 pages application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Journalism and public relations -- South Africa -- Cape Town Mass media -- Social aspects Journalism -- South Africa Mass media and globalization -- South Africa Mass media and youth -- Public opinion Public broadcasting Social media and journalism UCTD Ginya, Sive Faith Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title | Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title_full | Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title_fullStr | Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title_full_unstemmed | Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title_short | Audience trust in journalism: an exploratory case study of the youth in Philippi East |
| title_sort | audience trust in journalism an exploratory case study of the youth in philippi east |
| topic | Journalism and public relations -- South Africa -- Cape Town Mass media -- Social aspects Journalism -- South Africa Mass media and globalization -- South Africa Mass media and youth -- Public opinion Public broadcasting Social media and journalism UCTD |
| url | https://scholar.sun.ac.za/handle/10019.1/131666 |
| work_keys_str_mv | AT ginyasivefaith audiencetrustinjournalismanexploratorycasestudyoftheyouthinphilippieast |