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The role of South African media in communicating fashion and textile waste issues
Thesis (MA)--Stellenbosch University, 2025.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2025
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| _version_ | 1867613888851214336 |
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| access_status_str | Open Access |
| author | Tshokwe, Jacky |
| author2 | Iqani, Mehita |
| author_browse | Iqani, Mehita Tshokwe, Jacky |
| author_facet | Iqani, Mehita Tshokwe, Jacky |
| author_sort | Tshokwe, Jacky |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MA)--Stellenbosch University, 2025. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/132395 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:43:18.087Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/132395 The role of South African media in communicating fashion and textile waste issues Tshokwe, Jacky Iqani, Mehita Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. Textile waste -- South Africa Waste minimization -- Social aspects Communication in the environmental sciences Clothing trade -- South Africa -- Environmental aspects Recycling (Waste, etc.) Fashion -- Social aspects Fashion and mass media Sustainable development UCTD Thesis (MA)--Stellenbosch University, 2025. Tshokwe, J. 2025. The role of South African Media in communicating fashion and textile waste issues. Unpublished masters thesis. Stellenbosch: Stellenbosch University [online]. Available: https://scholar.sun.ac.za/items/58519804-1a2e-4b25-a447-c216db9a7bd2 ENGLISH ABSTRACT: This study investigates how fashion and textile waste are represented in South African media, specifically how these issues are framed and communicated across multiple channels. The study begins by examining the role of media in changing public awareness and consumer behaviour, particularly in terms of environmental sustainability. The study uses a qualitative content analysis to investigate repeating themes and key messages in media texts by examining the language, images, and narratives. The findings show how the media influences public perceptions of fashion waste by emphasising narratives about responsibility, consumer culture, and environmental effect. The study also goes into the obstacles the media confront in effectively covering sustainability topics, as well as the role that digital platforms play in encouraging sustainability debate. By linking these findings to broader theoretical frameworks, the study contributes to a better understanding of the relationship between media portrayal, fashion, and environmental sustainability in South Africa. The findings have significant implications for media practice, policy, and future research in the subject. AFRIKAANSE OPSOMMING: Geen Afrikaanse opsomming beskikbaar nie. Masters 2025-06-06T05:37:09Z 2025-06-06T05:37:09Z 2025-03 Thesis https://scholar.sun.ac.za/handle/10019.1/132395 en_ZA Stellenbosch University 64 pages application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Textile waste -- South Africa Waste minimization -- Social aspects Communication in the environmental sciences Clothing trade -- South Africa -- Environmental aspects Recycling (Waste, etc.) Fashion -- Social aspects Fashion and mass media Sustainable development UCTD Tshokwe, Jacky The role of South African media in communicating fashion and textile waste issues |
| title | The role of South African media in communicating fashion and textile waste issues |
| title_full | The role of South African media in communicating fashion and textile waste issues |
| title_fullStr | The role of South African media in communicating fashion and textile waste issues |
| title_full_unstemmed | The role of South African media in communicating fashion and textile waste issues |
| title_short | The role of South African media in communicating fashion and textile waste issues |
| title_sort | role of south african media in communicating fashion and textile waste issues |
| topic | Textile waste -- South Africa Waste minimization -- Social aspects Communication in the environmental sciences Clothing trade -- South Africa -- Environmental aspects Recycling (Waste, etc.) Fashion -- Social aspects Fashion and mass media Sustainable development UCTD |
| url | https://scholar.sun.ac.za/handle/10019.1/132395 |
| work_keys_str_mv | AT tshokwejacky theroleofsouthafricanmediaincommunicatingfashionandtextilewasteissues AT tshokwejacky roleofsouthafricanmediaincommunicatingfashionandtextilewasteissues |