Watson, J. A., & Kinghorn, J. (2011). The application of sense-making theory to advertising: An exploratory case study.
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Chicago Style (17th ed.) Citation
Watson, James Alexander, and J. Kinghorn. The Application of Sense-making Theory to Advertising: An Exploratory Case Study. 2011.
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MLA (9th ed.) Citation
Watson, James Alexander, and J. Kinghorn. The Application of Sense-making Theory to Advertising: An Exploratory Case Study. 2011.
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Warning: These citations may not always be 100% accurate.