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The application of sense-making theory to advertising : an exploratory case study

Thesis (MPhil)--University of Stellenbosch, 2003.

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Bibliographic Details
Main Author:	Watson, James Alexander
Other Authors:	Kinghorn, J.
Format:	Thesis
Language:	en_ZA
Published:	2011
Subjects:	Interpretation (Philosophy) Communication in marketing Advertising Reader-response criticism > South Africa Experiential marketing communications Theses > Information science Dissertations > Information science
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Internet

http://hdl.handle.net/10019.1/16471