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A study of the factors influencing new product development success in the South African investment sector

Thesis (MComm)--Stellenbosch University, 2011.

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Bibliographic Details
Main Author:	McCracken, Kim
Other Authors:	Boshoff, Christo
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2011
Subjects:	Financial services industry > South Africa Investment sector > South Africa New products Product management Success in business Dissertations > Business management Theses > Business management Business Management
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Internet

http://hdl.handle.net/10019.1/17946