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The fragmentation of the South African magazine market : the spawning of niches
Thesis (MPhil (Journalism))--Stellenbosch University, 2008.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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Stellenbosch : Stellenbosch University
2009
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| _version_ | 1867614016998735872 |
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| access_status_str | Open Access |
| author | Voigt, Caryn |
| author2 | Rabe, Lizette |
| author_browse | Rabe, Lizette Voigt, Caryn |
| author_facet | Rabe, Lizette Voigt, Caryn |
| author_sort | Voigt, Caryn |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MPhil (Journalism))--Stellenbosch University, 2008. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/3302 |
| institution | Stellenbosch University (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:45:20.375Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2009 |
| publishDateRange | 2009 |
| publishDateSort | 2009 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/3302 The fragmentation of the South African magazine market : the spawning of niches Voigt, Caryn Rabe, Lizette Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. Periodicals -- Social aspects -- South Africa Periodicals -- Economic aspects -- South Africa Consumer satisfaction -- South Africa -- Evaluation Dissertations -- Journalism Theses -- Journalism Thesis (MPhil (Journalism))--Stellenbosch University, 2008. During the first five to six years of the twenty-first century, the South African magazine industry fragmented at a rapid rate and consumers had an ever-expanding choice of titles. The spawning of niche markets as a result of this fragmentation was bolstered by a period of sustained growth in the South African economy, buoyed by conditions in global economic markets. The research assignment focuses on the fragmentation of the South African magazine market and the subsequent spawning of niche markets. The decline in the market that followed the period of sustained growth is also taken into account. Qualitative research methodology was used to investigate the research question. The broad theoretical frameworks applied are postmodernism, the fragmentation that occurs as a result of postmodernism, and specifically the political economy of the media. The short-term and long-term challenges for magazines are discussed. These include increased competition, greater consolidation, decreasing adspend, diminishing marketshare, and the arrival of broadband in South Africa. Within the context of greater fragmentation and increased competition, it is found that the increase in the number of magazine titles starts to slow, and eventually show negative growth. This is a result of the global and local economic climate, as well as elements within the political economy of the media, namely consolidation and concentration of ownership within the local industry. 2009-07-28T12:02:26Z 2010-07-09T11:07:20Z 2009-07-28T12:02:26Z 2010-07-09T11:07:20Z 2008-12 Thesis http://hdl.handle.net/10019.1/3302 en Stellenbosch University application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Periodicals -- Social aspects -- South Africa Periodicals -- Economic aspects -- South Africa Consumer satisfaction -- South Africa -- Evaluation Dissertations -- Journalism Theses -- Journalism Voigt, Caryn The fragmentation of the South African magazine market : the spawning of niches |
| title | The fragmentation of the South African magazine market : the spawning of niches |
| title_full | The fragmentation of the South African magazine market : the spawning of niches |
| title_fullStr | The fragmentation of the South African magazine market : the spawning of niches |
| title_full_unstemmed | The fragmentation of the South African magazine market : the spawning of niches |
| title_short | The fragmentation of the South African magazine market : the spawning of niches |
| title_sort | fragmentation of the south african magazine market the spawning of niches |
| topic | Periodicals -- Social aspects -- South Africa Periodicals -- Economic aspects -- South Africa Consumer satisfaction -- South Africa -- Evaluation Dissertations -- Journalism Theses -- Journalism |
| url | http://hdl.handle.net/10019.1/3302 |
| work_keys_str_mv | AT voigtcaryn thefragmentationofthesouthafricanmagazinemarketthespawningofniches AT voigtcaryn fragmentationofthesouthafricanmagazinemarketthespawningofniches |