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Brand South Africa : Dutch impressions of the ‘Rainbow Nation’
Thesis (MA (Political Science))--University of Stellenbosch, 2007.
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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Stellenbosch : University of Stellenbosch
2008
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| _version_ | 1867614112427540480 |
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| access_status_str | Open Access |
| author | Freemantle, Simon Arthur Christopher |
| author2 | Van der Westhuizen, Janis |
| author_browse | Freemantle, Simon Arthur Christopher Van der Westhuizen, Janis |
| author_facet | Van der Westhuizen, Janis Freemantle, Simon Arthur Christopher |
| author_sort | Freemantle, Simon Arthur Christopher |
| collection | Thesis |
| dc_rights_str_mv | University of Stellenbosch |
| description | Thesis (MA (Political Science))--University of Stellenbosch, 2007. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/3337 |
| institution | Stellenbosch University (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:46:51.765Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2008 |
| publishDateRange | 2008 |
| publishDateSort | 2008 |
| publisher | Stellenbosch : University of Stellenbosch |
| publisherStr | Stellenbosch : University of Stellenbosch |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/3337 Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ Freemantle, Simon Arthur Christopher Van der Westhuizen, Janis University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Political Science. Branding (Marketing) -- South Africa South Africa -- Foreign public opinion Dissertations -- Political science Theses -- Political science Thesis (MA (Political Science))--University of Stellenbosch, 2007. This thesis aims to assess what perceptions a sample population of Dutch students in Amsterdam have of South Africa from a broad range of social, political and cultural indicators. Until now, research into the existent perceptions regarding South Africa in the international community has been limited, which has implications for the formulation of its branding strategies and the possibility of their successful implementation at a crucial stage in the development of the country’s international reputation. Based on a theoretical framework which assumes the potential of nation branding for developing states, this thesis aims to provide an assessment of several historical and contemporary challenges faced by Brand South Africa, the most salient of which are linked to the fundamental need for consistency in the promotion of the nation’s identity. This analysis introduces the empirical research upon which the study is based and thereby explains the ambiguous nature of South Africa’s post-Apartheid brand identity. Masters 2008-07-09T10:39:39Z 2010-07-09T11:08:03Z 2008-07-09T10:39:39Z 2010-07-09T11:08:03Z 2007-03 Thesis http://hdl.handle.net/10019.1/3337 en University of Stellenbosch application/pdf Stellenbosch : University of Stellenbosch |
| spellingShingle | Branding (Marketing) -- South Africa South Africa -- Foreign public opinion Dissertations -- Political science Theses -- Political science Freemantle, Simon Arthur Christopher Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title | Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title_full | Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title_fullStr | Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title_full_unstemmed | Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title_short | Brand South Africa : Dutch impressions of the ‘Rainbow Nation’ |
| title_sort | brand south africa dutch impressions of the rainbow nation |
| topic | Branding (Marketing) -- South Africa South Africa -- Foreign public opinion Dissertations -- Political science Theses -- Political science |
| url | http://hdl.handle.net/10019.1/3337 |
| work_keys_str_mv | AT freemantlesimonarthurchristopher brandsouthafricadutchimpressionsoftherainbownation |