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Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke
Thesis (MA (Sociology and Social Anthropology))--University of Stellenbosch, 2010.
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| Other Authors: | |
| Format: | Thesis |
| Language: | English |
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Stellenbosch : University of Stellenbosch
2010
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| _version_ | 1867613950779064320 |
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| access_status_str | Open Access |
| author | Van Zyl, Izak Jakobus |
| author2 | Robins, Steven |
| author_browse | Robins, Steven Van Zyl, Izak Jakobus |
| author_facet | Robins, Steven Van Zyl, Izak Jakobus |
| author_sort | Van Zyl, Izak Jakobus |
| collection | Thesis |
| dc_rights_str_mv | University of Stellenbosch |
| description | Thesis (MA (Sociology and Social Anthropology))--University of Stellenbosch, 2010. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/4282 |
| institution | Stellenbosch University (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:44:17.380Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2010 |
| publishDateRange | 2010 |
| publishDateSort | 2010 |
| publisher | Stellenbosch : University of Stellenbosch |
| publisherStr | Stellenbosch : University of Stellenbosch |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/4282 Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke Van Zyl, Izak Jakobus Robins, Steven University of Stellenbosch. Faculty of Arts and Social Sciences. Dept. of Sociology and Social Anthropology. Responsible tourism -- South Africa -- Limpopo Province Branding -- South Africa -- Limpopo Province Community development -- South Africa -- Limpopo Province Cultural incorporation -- South Africa -- Limpopo Province Dissertations -- Sociology Theses -- Sociology Makuleke Thesis (MA (Sociology and Social Anthropology))--University of Stellenbosch, 2010. ENGLISH ABSTRACT: In this thesis, I examine the case study of the Makuleke in Limpopo province. This community entered the public spotlight when it regained its former homeland in the Kruger National Park. It currently partakes in an extensive programme on ‘responsible tourism’ via commercial expansion. This concession allows (or is supposed to allow) for increased community development and economic growth in the Makuleke region. The community has become more business-like in their approach to this concession. This process is encapsulated by the formalisation of the land management structures in what I refer to as Makuleke Inc. Makuleke Inc. has at its heart a ‘cultural business’, of which an ‘authentic Makuleke’ is presented and traded. I detail the production of unique, bona fide culture through branding (that is, commercial representation). This practice contributes to new or different configurations of identity and collective belonging. “ AFRIKAANSE OPSOMMING: In hierdie navorsingstuk behartig ek die gevallestudie van die Makuleke in Limpopo. Hierdie gemeenskap het die publieke oog betree nadat sy tuisland in die Kruger Nasionale Wildtuin teruggewen is. Tans is dit betrokke by ‘n omvattende program in ‘verantwoordelike toerisme’ deur middel van kommersiële ontwikkeling. Hierdie konsessie dra by (of is veronderstel om by te dra) tot verhoogde gemeenskaps- en ekonomiese groei in die Makuleke omgewing. Die gemeenskap se benadering tot genoemde toegewing is besigheids-georiënteerd. Hierdie proses word gekenmerk deur die formalisering van die grond-beheerstrukture deur wat ek noem Makuleke Inc. (ingelyf). Makuleke Inc. is as’t ware ‘n ‘kulturele onderneming’, waar ‘n ‘egte Makuleke’ voorgestel en verhandel word. Ek beskryf die produksie van ‘n unieke, egte kultuur deur die gebruik van handelsmerke (dit is, kommersiële voorstelling). Hierdie proses dra by tot nuwe of ander gestaltes van identiteit en gemeenskaplikheid. Masters 2010-02-12T10:52:45Z 2010-08-13T15:01:03Z 2010-02-12T10:52:45Z 2010-08-13T15:01:03Z 2010-03 Thesis http://hdl.handle.net/10019.1/4282 en University of Stellenbosch 104 p. : ill., map application/pdf Stellenbosch : University of Stellenbosch |
| spellingShingle | Responsible tourism -- South Africa -- Limpopo Province Branding -- South Africa -- Limpopo Province Community development -- South Africa -- Limpopo Province Cultural incorporation -- South Africa -- Limpopo Province Dissertations -- Sociology Theses -- Sociology Makuleke Van Zyl, Izak Jakobus Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title | Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title_full | Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title_fullStr | Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title_full_unstemmed | Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title_short | Community Ltd. and the spirit of ethno-enterprise : exploring cultural branding and incorporation among the Makuleke |
| title_sort | community ltd and the spirit of ethno enterprise exploring cultural branding and incorporation among the makuleke |
| topic | Responsible tourism -- South Africa -- Limpopo Province Branding -- South Africa -- Limpopo Province Community development -- South Africa -- Limpopo Province Cultural incorporation -- South Africa -- Limpopo Province Dissertations -- Sociology Theses -- Sociology Makuleke |
| url | http://hdl.handle.net/10019.1/4282 |
| work_keys_str_mv | AT vanzylizakjakobus communityltdandthespiritofethnoenterpriseexploringculturalbrandingandincorporationamongthemakuleke |