Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste
Thesis (MPhil)--Stellenbosch University, 2005.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | af_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2012
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613779848593408 |
|---|---|
| access_status_str | Open Access |
| author | Evenhuis, Nanette |
| author2 | De Stadler, L. G. |
| author_browse | De Stadler, L. G. Evenhuis, Nanette |
| author_facet | De Stadler, L. G. Evenhuis, Nanette |
| author_sort | Evenhuis, Nanette |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MPhil)--Stellenbosch University, 2005. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/50288 |
| institution | Stellenbosch University (South Africa) |
| language | af_ZA |
| last_indexed | 2026-06-10T12:41:34.416Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/50288 Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste Evenhuis, Nanette De Stadler, L. G. Stellenbosch University. Faculty of Arts & Social Sciences . Dept. of Information Science. Advertising Advertising -- Psychological aspects Advertising -- Social aspects Dissertations -- Document design Theses -- Document design Thesis (MPhil)--Stellenbosch University, 2005. ENGLISH ABSTRACT: The Olympic games as world known sports event has been used in many advertisements by companies to sell their products. Many South Africans are motivated through effective marketing to buy a certain product or have a positive attitude towards a certain company, for the pure reason that the marketing campaign had the Olympic games as theme. I looked into this interesting phenomenon! AFRIKAANSE OPSOMMING: Die Olimpiese Spele as bekende gebeurtenis is in talle oorredingstekste, spesifiek advertensies, om hul produkte meer markbaar te maak. Talle Suid-Afrikaners word oorreed/aangespoor en as't ware geflous om iets te koop often gunste van 'n sekere maatskappy te wees slegs omdat sy/haar bemarking reg is. Ek doen ondersoek hierin en kyk na die interessante aspek van 'n bekende sportbyeenkoms (soos die Olimpiese Spele) in advertensietekste. Masters 2012-08-27T11:33:20Z 2012-08-27T11:33:20Z 2005-03 Thesis http://hdl.handle.net/10019.1/50288 af_ZA Stellenbosch University 1 v. (various pagings) : ill. application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Advertising Advertising -- Psychological aspects Advertising -- Social aspects Dissertations -- Document design Theses -- Document design Evenhuis, Nanette Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title | Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title_full | Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title_fullStr | Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title_full_unstemmed | Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title_short | Bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| title_sort | bekende gebeurtenisse as oorredingsmeganismes in advertensietekste |
| topic | Advertising Advertising -- Psychological aspects Advertising -- Social aspects Dissertations -- Document design Theses -- Document design |
| url | http://hdl.handle.net/10019.1/50288 |
| work_keys_str_mv | AT evenhuisnanette bekendegebeurtenisseasoorredingsmeganismesinadvertensietekste |