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A study on database marketing practices that raise consumer privacy concern : a proposed model for regulating database marketing practices in South Africa

Thesis (MComm)--Stellenbosch University, 2002.

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Bibliographic Details
Main Author: Visser, Diane
Other Authors: Terblanche, N. S.
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
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Summary:Thesis (MComm)--Stellenbosch University, 2002.