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The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt

Assignment (MComm)--University of Stellenbosch, 2002.

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Bibliographic Details
Main Author:	Jantzen, Elke Simone
Other Authors:	Terblanche, N. S.
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2012
Subjects:	Cosmos Direkt Corporate sponsorship Corporate sponsorship > South Africa Corporate sponsorship > Germany Insurance companies > South Africa > Marketing Insurance companies > Germany > Marketing Dissertations > Business economics Theses > Business economics
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Internet

http://hdl.handle.net/10019.1/53167