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Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam

Tesis (M.A.) -- Universiteit van Stellenbosch, 1997.

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Main Author: Cilliers, Ilse
Other Authors: Claassen, George
Format: Thesis
Language:af_ZA
Published: Stellenbosch : Stellenbosch University 2012
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access_status_str Open Access
author Cilliers, Ilse
author2 Claassen, George
author_browse Cilliers, Ilse
Claassen, George
author_facet Claassen, George
Cilliers, Ilse
author_sort Cilliers, Ilse
collection Thesis
dc_rights_str_mv Stellenbosch University
description Tesis (M.A.) -- Universiteit van Stellenbosch, 1997.
format Thesis
id oai:scholar.sun.ac.za:10019.1/55577
institution Stellenbosch University (South Africa)
language af_ZA
last_indexed 2026-06-10T12:45:45.384Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2012
publishDateRange 2012
publishDateSort 2012
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/55577 Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam Cilliers, Ilse Claassen, George Stellenbosch University. Faculty of Arts and Social Science. Dept. of Journalism. Business communication Line and staff organization Communication in management Dissertations -- Journalism Tesis (M.A.) -- Universiteit van Stellenbosch, 1997. Sanlam, a big financial institution, undertook a communication audit early in 1995 to determine the effectiveness of information flow in the company. One of the most important findings was that line managers were the most important information source for staff. The internal communication department consequently developed a new internal communication strategy to support line managers in their internal communication. The opinion of line managers in Sanlam regrading, their communication role was never established and this led to this research. The objectives of this research are to determine the importance and effectiveness of internal communication for line managers in Sanlam, how and about what Sanlam line managers communicate internally, what support line managers in Sanlam require for effective internal communication, and the role Sanlam's internal communication department plays in this regard. The research based on the hypothesis that line managers in Sanlam play a crucial role in internal communication. Masters 2012-08-27T11:37:07Z 2012-08-27T11:37:07Z 1997 Thesis http://hdl.handle.net/10019.1/55577 af_ZA Stellenbosch University 326 pages application/pdf Stellenbosch : Stellenbosch University
spellingShingle Business communication
Line and staff organization
Communication in management
Dissertations -- Journalism
Cilliers, Ilse
Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title_full Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title_fullStr Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title_full_unstemmed Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title_short Lynbestuur en interne kommunikasie, met spesifieke verwysing na interne kommunikasie in Sanlam
title_sort lynbestuur en interne kommunikasie met spesifieke verwysing na interne kommunikasie in sanlam
topic Business communication
Line and staff organization
Communication in management
Dissertations -- Journalism
url http://hdl.handle.net/10019.1/55577
work_keys_str_mv AT cilliersilse lynbestuureninternekommunikasiemetspesifiekeverwysingnainternekommunikasieinsanlam