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An investigation into the dynamics of corporate ikonogenics in the South African corporate environment and the development of a marketing model for the management of corporate image

Thesis (Ph. D) -- University of Stellenbosch, 1992.

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Bibliographic Details
Main Author: Hugo, M. M.(Maria Magdalena)
Other Authors: Stellenbosch University. Faculty of . Dept. of .
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
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