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Approaches to environmental marketing in large enterprises, with specific reference to marketing programming
Thesis (MCom) -- University of Stellenbosch, 1995.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| _version_ | 1867614083146055680 |
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| access_status_str | Open Access |
| author | Blacklaws, Dean |
| author2 | Leibold, M. |
| author_browse | Blacklaws, Dean Leibold, M. |
| author_facet | Leibold, M. Blacklaws, Dean |
| author_sort | Blacklaws, Dean |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MCom) -- University of Stellenbosch, 1995. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/58643 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:46:23.902Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/58643 Approaches to environmental marketing in large enterprises, with specific reference to marketing programming Blacklaws, Dean Leibold, M. Stellenbosch University. Faculty of Economic and Management Sciences. Dept. of Business Management. Green marketing Social responsibility of business Product management -- Environmental aspects UCTD Thesis (MCom) -- University of Stellenbosch, 1995. ENGLISH ABSTRACT: The environment, and environmental issues, are set to increase in prominence as increasing pressure is placed on the earth's natural resources and ecosystems. As general awareness for the environment grows, companies are finding that not only are their products being examined for environmental friendliness but also the processes by which these products are made. Furthermore, companies are recognising that environmental stewardship is not only a business responsibility but a marketing growth opportunity. AFRIKAANSE OPSOMMING: Die omgewing en omgewingsaangeleenthede is besig om in belangrikheid toe te neem omdat toenemende druk op die natuurlike hulpbronne en eko-sisteme geplaas word. Terwyl 'n algemene bewustheid vir die omgewings-vriendelikheid ondersoek word nie, maar ook die prosesse van vervaardiging. Maatskappye vind ook dat omgewings-vriendelikheid nie net 'n besigheidsverantwoordelikheid is nie, maar ook 'n bemarkingsgroeigeleentheid. Masters 2012-08-27T11:39:04Z 2012-08-27T11:39:04Z 1995-02 Thesis http://hdl.handle.net/10019.1/58643 en_ZA Stellenbosch University xii, 222 pages application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Green marketing Social responsibility of business Product management -- Environmental aspects UCTD Blacklaws, Dean Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title | Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title_full | Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title_fullStr | Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title_full_unstemmed | Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title_short | Approaches to environmental marketing in large enterprises, with specific reference to marketing programming |
| title_sort | approaches to environmental marketing in large enterprises with specific reference to marketing programming |
| topic | Green marketing Social responsibility of business Product management -- Environmental aspects UCTD |
| url | http://hdl.handle.net/10019.1/58643 |
| work_keys_str_mv | AT blacklawsdean approachestoenvironmentalmarketinginlargeenterpriseswithspecificreferencetomarketingprogramming |