Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Die tipering van verbruikerslewenstyle
Thesis (MEcon)--Stellenbosch University, 1989.
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | af_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2012
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613785131319296 |
|---|---|
| access_status_str | Open Access |
| author | Fox, Ronel |
| author2 | Du Toit, J. B. |
| author_browse | Du Toit, J. B. Fox, Ronel |
| author_facet | Du Toit, J. B. Fox, Ronel |
| author_sort | Fox, Ronel |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MEcon)--Stellenbosch University, 1989. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/66821 |
| institution | Stellenbosch University (South Africa) |
| language | af_ZA |
| last_indexed | 2026-06-10T12:41:39.515Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/66821 Die tipering van verbruikerslewenstyle Fox, Ronel Du Toit, J. B. Stellenbosch University. Faculty of Economic and Management Sciences. Department of Industrial Psychology. Consumers -- Identification Consumers -- Classification Thesis (MEcon)--Stellenbosch University, 1989. ENGLISH ABSTRACT: The primary goal of this research project is the typifying of consumer lifestyles. To attain this goal a comprehensive literature study is undertaken whereafter a questionnaire is constructed to measure consumer lifestyles within a student's community. Four typifications are constructed based upon various questionnaire variables with the help of three computer programmes. The following four groupings with typical lifestyles are reported: (1) The apathetic group (2) The artistic, socially uninvolved, bookworm (3) Politically active, social integrated group (4) The first-class group AFRIKAANSE OPSOMMING: Die hoofdoel van hierdie studie is die tipering van verbruikerslewenstyle. Om hierdie doel te bereik is daar na afloop van 'n uitgebreide literatuurstudie 'n vraelys opgestel om die lewenstyle van verbruikers binne 'n studentegemeenskap te meet. Tipering van vier groepe is gedoen op grond van verskeie vraelysveranderlikes met behulp van drie rekenaarpakkette. Die volgende vier groeperings is getipeer: (1) Die apatiese groep (2 ) Die kunssinnige, sosiaal onbetrokke, boekwurm (3) Polities aktiewe, sosiaal geintegreerdes (4) Die voortreflikes Masters 2012-08-27T12:09:33Z 2012-08-27T12:09:33Z 1989-03 Thesis http://hdl.handle.net/10019.1/66821 af_ZA Stellenbosch University 201 pages : illustrations application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Consumers -- Identification Consumers -- Classification Fox, Ronel Die tipering van verbruikerslewenstyle |
| title | Die tipering van verbruikerslewenstyle |
| title_full | Die tipering van verbruikerslewenstyle |
| title_fullStr | Die tipering van verbruikerslewenstyle |
| title_full_unstemmed | Die tipering van verbruikerslewenstyle |
| title_short | Die tipering van verbruikerslewenstyle |
| title_sort | die tipering van verbruikerslewenstyle |
| topic | Consumers -- Identification Consumers -- Classification |
| url | http://hdl.handle.net/10019.1/66821 |
| work_keys_str_mv | AT foxronel dietiperingvanverbruikerslewenstyle |