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An optimal media model based upon attitudinal segmentation
Thesis (D.B.A.) -- University of Stellenbosch, 1983.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| _version_ | 1867614089135521792 |
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| access_status_str | Open Access |
| author | Manville, Richard |
| author2 | Stellenbosch University. Faculty of . Dept. of . |
| author_browse | Manville, Richard Stellenbosch University. Faculty of . Dept. of . |
| author_facet | Stellenbosch University. Faculty of . Dept. of . Manville, Richard |
| author_sort | Manville, Richard |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (D.B.A.) -- University of Stellenbosch, 1983. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/68311 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:46:29.473Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2012 |
| publishDateRange | 2012 |
| publishDateSort | 2012 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/68311 An optimal media model based upon attitudinal segmentation Manville, Richard Stellenbosch University. Faculty of . Dept. of . Advertising media planning -- Mathematical models Dissertations -- Business management Thesis (D.B.A.) -- University of Stellenbosch, 1983. Full text to be digitised and attached to bibliographic record. 2012-08-27T12:26:32Z 2012-08-27T12:26:32Z 1983 Thesis http://hdl.handle.net/10019.1/68311 en_ZA Stellenbosch University 172 leaves Stellenbosch : Stellenbosch University |
| spellingShingle | Advertising media planning -- Mathematical models Dissertations -- Business management Manville, Richard An optimal media model based upon attitudinal segmentation |
| title | An optimal media model based upon attitudinal segmentation |
| title_full | An optimal media model based upon attitudinal segmentation |
| title_fullStr | An optimal media model based upon attitudinal segmentation |
| title_full_unstemmed | An optimal media model based upon attitudinal segmentation |
| title_short | An optimal media model based upon attitudinal segmentation |
| title_sort | optimal media model based upon attitudinal segmentation |
| topic | Advertising media planning -- Mathematical models Dissertations -- Business management |
| url | http://hdl.handle.net/10019.1/68311 |
| work_keys_str_mv | AT manvillerichard anoptimalmediamodelbaseduponattitudinalsegmentation AT manvillerichard optimalmediamodelbaseduponattitudinalsegmentation |