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Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs
Thesis (MPhil)--Stellenbosch University, 2013.
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| Format: | Thesis |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2013
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| _version_ | 1867613737650749440 |
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| access_status_str | Open Access |
| author | Stevens, Julie |
| author2 | Ogada, J. |
| author_browse | Ogada, J. Stevens, Julie |
| author_facet | Ogada, J. Stevens, Julie |
| author_sort | Stevens, Julie |
| collection | Thesis |
| dc_rights_str_mv | Stellenbosch University |
| description | Thesis (MPhil)--Stellenbosch University, 2013. |
| format | Thesis |
| id | oai:scholar.sun.ac.za:10019.1/80184 |
| institution | Stellenbosch University (South Africa) |
| language | en_ZA |
| last_indexed | 2026-06-10T12:40:54.381Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository |
| publishDate | 2013 |
| publishDateRange | 2013 |
| publishDateSort | 2013 |
| publisher | Stellenbosch : Stellenbosch University |
| publisherStr | Stellenbosch : Stellenbosch University |
| record_format | dspace |
| source_str | SUNScholar — Stellenbosch University Repository |
| spelling | oai:scholar.sun.ac.za:10019.1/80184 Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs Stevens, Julie Ogada, J. Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of Journalism. Entrepreneur Mobile Internet technology and business Social networking sites Theses -- Journalism Dissertations -- Journalism Online social media -- Economic aspects Social media -- Economic aspects Entrepreneurship -- South Africa Social networks and business Journalism Thesis (MPhil)--Stellenbosch University, 2013. ENGLISH ABSTRACT: The primary purpose of this study is to explore the social media habits of South African previously disadvantaged entrepreneurs and the way in which the activity of online social networking through social networking sites (SNS) results in the outcome of building social capital for a business venture. At the heart of addressing the research topic is the concept of selfefficacy, which is explored as a key component of human motivation and behaviour. The study explores how self-efficacy beliefs are developed with regard to social media usage and their potential to influence positive outcomes for a business. Based on the research topic, the study which is empirical in nature, has applied a qualitative research design in order to interpret rather than measure self-efficacy behaviours related to social media usage. A purposive non-probability sampling procedure has been adopted to select twelve previously disadvantaged South African entrepreneurs for the study. Semi-structured interviews provide for an interactive and insightful data collection process. As a qualitative study, attention is given to guidelines which establish reliability and validity. Key findings from the study support and refine established Internet selfefficacy research (Eastin & LaRose, 2000) based on Social Cognitive Theory (Bandura, 1986). Based on the established relationships between various constructs and self-efficacy beliefs, the results of the study have been interpreted positively. The findings of the study contribute to the current digital divide debate, and point to a narrowing of the access and participation gap. According to the sample, social media has become embedded in their daily lives for both social and business purposes, and is contributing towards building social capital. This study provides scope to further explore social media as a new opportunity for previously disadvantaged entrepreneurs in South Africa. Masters 2013-02-26T11:38:51Z 2013-03-15T07:39:11Z 2013-02-26T11:38:51Z 2013-03-15T07:39:11Z 2013-03 Thesis http://hdl.handle.net/10019.1/80184 en_ZA Stellenbosch University 126 p. : ill. application/pdf Stellenbosch : Stellenbosch University |
| spellingShingle | Entrepreneur Mobile Internet technology and business Social networking sites Theses -- Journalism Dissertations -- Journalism Online social media -- Economic aspects Social media -- Economic aspects Entrepreneurship -- South Africa Social networks and business Journalism Stevens, Julie Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title | Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title_full | Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title_fullStr | Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title_full_unstemmed | Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title_short | Shattering the boundaries through self-efficacy : exploring the social media habits of South African previously disadvantaged entrepreneurs |
| title_sort | shattering the boundaries through self efficacy exploring the social media habits of south african previously disadvantaged entrepreneurs |
| topic | Entrepreneur Mobile Internet technology and business Social networking sites Theses -- Journalism Dissertations -- Journalism Online social media -- Economic aspects Social media -- Economic aspects Entrepreneurship -- South Africa Social networks and business Journalism |
| url | http://hdl.handle.net/10019.1/80184 |
| work_keys_str_mv | AT stevensjulie shatteringtheboundariesthroughselfefficacyexploringthesocialmediahabitsofsouthafricanpreviouslydisadvantagedentrepreneurs |