Conradie, M., & Boshoff, C. (2014). The influence of a vertical service line extension on existing customers’ perceived brand image in the case of Capitec and Absa Bank. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Conradie, Mia, and Christo Boshoff. The Influence of a Vertical Service Line Extension on Existing Customers’ Perceived Brand Image in the Case of Capitec and Absa Bank. Stellenbosch : Stellenbosch University, 2014.
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MLA (9th ed.) Citation
Conradie, Mia, and Christo Boshoff. The Influence of a Vertical Service Line Extension on Existing Customers’ Perceived Brand Image in the Case of Capitec and Absa Bank. Stellenbosch : Stellenbosch University, 2014.
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Warning: These citations may not always be 100% accurate.