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The influence of a vertical service line extension on existing customers’ perceived brand image in the case of Capitec and Absa Bank

Thesis (MComm)--Stellenbosch University, 2014.

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Bibliographic Details
Main Author:	Conradie, Mia
Other Authors:	Boshoff, Christo
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2014
Subjects:	Banks and banking > South Africa Bank marketing > South Africa Advertising > Banks and banking Banks and banking > Customer services UCTD Dissertations > Business management Theses > Business management
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Internet

http://hdl.handle.net/10019.1/86460