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"Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science

Thesis (MA)--Stellenbosch University, 2004.

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Main Author: Lotter, Rene Louise
Other Authors: Claassen, George
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
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access_status_str Open Access
author Lotter, Rene Louise
author2 Claassen, George
author_browse Claassen, George
Lotter, Rene Louise
author_facet Claassen, George
Lotter, Rene Louise
author_sort Lotter, Rene Louise
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (MA)--Stellenbosch University, 2004.
format Thesis
id oai:scholar.sun.ac.za:10019.1/97628
institution Stellenbosch University (South Africa)
language en_ZA
last_indexed 2026-06-10T12:42:49.487Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2015
publishDateRange 2015
publishDateSort 2015
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
record_format dspace
source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/97628 "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science Lotter, Rene Louise Claassen, George Stellenbosch University. Faculty of Arts and Social Sciences. Department of Journalism. Journalistic ethics Journalism -- Objectivity Menopause -- Hormone therapy Journalism, Medical Women and journalism Thesis (MA)--Stellenbosch University, 2004. ENGLISH ABSTRACT: The popular media ("Media" here referring to newspapers, magazines. television, internet) adds to confusion and panic when reporting on the risks and benefits of Hormone Replacement Therapy for women (HRT). Most reports show bias, cast scientists as villains, or leave the reader more confused than before about terminology. The Southern African media does in general aspire to objectivity towards both the pharmaceutical and natural health industry. However, shallow or inept reporting, the need to generalise complicated findings and dramatise what's regarded as cold scientific news, create this bias and confusion. Misleading health reporting, in South Africa as much as anywhere else in the world, can change health behaviour and can even cost lives. Ethical health reporting can therefore be described as a matter of life and death. This paper aims to analyse the media for biased, confusing and alarmist reporting. It then aims to explain reasons for the bias or confusion. Fourteen reports are analysed. One Time magazine report, and 13 reports selected from the Southern African media. AFRIKAANSE OPSOMMING: Berigte oor Hormoonvervangingsterapie (HVT) vir vroue in die media ("Media") hier verwys na koerante, tydskrifte, televisie, internet) dra by tot verwarring en paniek. Die meerderheid berigte is bevooroordeeld, in die sin dat medici as booswigte uitgebeeld word. Indien hulle nie bevooroordeeld is nie, is berigte verwarrend, soms juis in 'n poging om konsepte te vereenvoudig. Die media in Suider Afrika aspireer wel tot objektiwiteit, teenoor beide die farmaseutiese sowel as die holistiese (kruie) industrie. Nietemin, oppervlakkige/oningeligte verslaggewing en die behoefte om ingewikkelde navorsing te vereenvoudig/interessant te maak, dra by tot vooroordeel en verwarring. Misleidende mediese beriggewing in Suid Afrika, net soos in die res van die wêreld, kan mense hoop om besluite te neem wat hul gesondheid kan skaad. Die belang van etiese verslaggewing kan dus as 'n kwessie van lewe en dood beskryf word. Hierdie studie ontleed berigte en ondersoek vooroordeel, verwarring of sensasionalisering. Redes vir bogenoemde word dan bespreek. Veertien berigte word ontleed. (een berig uit die Amerikaanse tydskrif Time, en 13 uit die Suider Afrikaanse media) Masters 2015-11-17T12:49:24Z 2015-11-17T12:49:24Z 2004-04 Thesis http://hdl.handle.net/10019.1/97628 en_ZA Stellenbosch University 130 pages application/pdf Stellenbosch : Stellenbosch University
spellingShingle Journalistic ethics
Journalism -- Objectivity
Menopause -- Hormone therapy
Journalism, Medical
Women and journalism
Lotter, Rene Louise
"Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title_full "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title_fullStr "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title_full_unstemmed "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title_short "Elixir of youth" or "Cancer potion"? The battle for the purse of the middle-aged woman and the role of the media in reporting themes in medical science
title_sort elixir of youth or cancer potion the battle for the purse of the middle aged woman and the role of the media in reporting themes in medical science
topic Journalistic ethics
Journalism -- Objectivity
Menopause -- Hormone therapy
Journalism, Medical
Women and journalism
url http://hdl.handle.net/10019.1/97628
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