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Nihil moralia: culture industries in the 21st Century

Thesis (MA)--Stellenbosch University, 2015.

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Bibliographic Details
Main Author: Roux, Louis
Other Authors: Green, Louise
Format: Thesis
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
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access_status_str Open Access
author Roux, Louis
author2 Green, Louise
author_browse Green, Louise
Roux, Louis
author_facet Green, Louise
Roux, Louis
author_sort Roux, Louis
collection Thesis
dc_rights_str_mv Stellenbosch University
description Thesis (MA)--Stellenbosch University, 2015.
format Thesis
id oai:scholar.sun.ac.za:10019.1/98056
institution Stellenbosch University (South Africa)
language en_ZA
last_indexed 2026-06-10T12:44:03.396Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from SUNScholar — Stellenbosch University Repository
publishDate 2015
publishDateRange 2015
publishDateSort 2015
publisher Stellenbosch : Stellenbosch University
publisherStr Stellenbosch : Stellenbosch University
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source_str SUNScholar — Stellenbosch University Repository
spelling oai:scholar.sun.ac.za:10019.1/98056 Nihil moralia: culture industries in the 21st Century Roux, Louis Green, Louise Stellenbosch University. Faculty of Arts and Social Sciences. Dept. of English. Critical theory Adorno, Theodor W., 1903-1969 -- Criticism and interpretation Adorno, Theodor W., 1903-1969 -- Minima Moralia Ethics Cultural industries Modernism (Aesthetics) UCTD Thesis (MA)--Stellenbosch University, 2015. ENGLISH ABSTRACT: Utilising the works of Theodor W. Adorno (especially Minima Moralia (1951)) and other Critical Theorists, this dissertation examines and critiques contemporary cultural products, in search of cultural alternatives to the capital-driven ideologies and mythologies of the ‘global village’. Through an exploration of everything from animal abuse in Pokémon to cell phone advertisements and African e-waste dumping sites, to social media and the growing political alienation/radicalisation of the youth, Nihil Moralia seeks to show that the most deeply reprehensible ideas of our society are the ones that are the most profligate, and perhaps the most deeply held. This wide-ranging yet deeply interconnected critique is made possible by the use of Adorno’s aphoristic style and form, most clearly seen in Minima Moralia. With the deep and apparently irreversible entrenchment of free market capitalism, with the ecological crisis looming large, and with workers suffering more than ever, I believe it is time to reinvestigate the questions that Adorno put to his contemporaries about culture, industry, progress and ethics, and to ask them again. I hope to illuminate – in some ways, negatively – some of our contemporary moral/ethical predicaments, and suggest that if we have any hope of surviving the century, we have to become a radically different society. AFRIKAANSE OPSOMMING: Deur die verkenning van Theodor W. Adorno (veral Minima Moralia (1951)) en ander Kritiese Teoriste se werk, beoordeel hierdie verhandeling kontemporêre kulturele produkte op soek na kulturele alternatiewe vir die kapitaal-gedrewe (kapitalisties-gedrewe) ideologieë en mitologieë van die ‘geglobaliseerde’ samelewing. Deur alles te ondersoek – vanaf dieremishandeling in Pokémon, tot selfoonadvertensies en die stortingsterreine vir e-afval in Afrika, tot sosiale media en die groeiende politiese vervreemding/radikalisasie van die jeug – wil Nihil Moralia toon dat die laakbaarste idees van ons sosiale samelewing dié is wat die mees wydverspreid en miskien die mees diepgeworteld is. Hierdie vêrrykende dog verbinde kritiek word moontlik gemaak deur die gebruik van Adorno se aforistiese styl en vorm, mees duidelik te sien in Minima Moralia. Ek glo dat, met die diepgewortelde en klaarblyklik onomkeerbare verskansing van die vryemark-kapitalisme, die opdoemende ekologiese krisis en met werkers wat meer as ooit swaarkry, dit tyd is om Adorno se vrae wat hy aan sy tydgenote gestel het oor kultuur, industrie, vooruitgang en etiek te herondersoek en weer te vra. Ek hoop om – op ʼn soms negatiewe wyse – party van ons hedendaagse morele/etiese vraagstukke te belig en om voor te stel dat, as ons enige hoop het om hierdie eeu te oorleef, die samelewing radikale verandering sal moet ondergaan. Masters 2015-12-14T07:44:02Z 2015-12-14T07:44:02Z 2015-12 Thesis http://hdl.handle.net/10019.1/98056 en_ZA Stellenbosch University 125 pages application/pdf Stellenbosch : Stellenbosch University
spellingShingle Critical theory
Adorno, Theodor W., 1903-1969 -- Criticism and interpretation
Adorno, Theodor W., 1903-1969 -- Minima Moralia
Ethics
Cultural industries
Modernism (Aesthetics)
UCTD
Roux, Louis
Nihil moralia: culture industries in the 21st Century
title Nihil moralia: culture industries in the 21st Century
title_full Nihil moralia: culture industries in the 21st Century
title_fullStr Nihil moralia: culture industries in the 21st Century
title_full_unstemmed Nihil moralia: culture industries in the 21st Century
title_short Nihil moralia: culture industries in the 21st Century
title_sort nihil moralia culture industries in the 21st century
topic Critical theory
Adorno, Theodor W., 1903-1969 -- Criticism and interpretation
Adorno, Theodor W., 1903-1969 -- Minima Moralia
Ethics
Cultural industries
Modernism (Aesthetics)
UCTD
url http://hdl.handle.net/10019.1/98056
work_keys_str_mv AT rouxlouis nihilmoraliacultureindustriesinthe21stcentury