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The influence of fear appeal approaches and perceived risk on generation Y consumers’ protection motivation

Thesis (MComm)—Stellenbosch University, 2016.

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Bibliographic Details
Main Author:	Buhrer, Stephanie
Other Authors:	Toerien, Lucea
Format:	Thesis
Language:	en_ZA
Published:	Stellenbosch : Stellenbosch University 2016
Subjects:	UCTD Consumers protection > South Africa Generation Y > South Africa Consumer behavior > South Africa Risk perception > South Africa Fear Drunk driving > South Africa > Prevention
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Internet

http://hdl.handle.net/10019.1/98589