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From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail

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Bibliographic Details
Published in:Fashion and Textiles
Format: Online Article RSS Article
Published: 2026
Subjects:
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container_title Fashion and Textiles
description
discipline_display Textile Industries and Fabrics
discipline_facet Textile Industries and Fabrics
format Online Article
RSS Article
genre Journal Article
id rss_article:103913
institution FRELIP
journal_source_facet Fashion and Textiles
last_indexed 2026-07-18T03:33:53.867Z
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
Textile Industries and Fabrics
General
Textile Industries and Fabrics
sub_discipline_display General
sub_discipline_facet General
subject_display Textile Industries and Fabrics
General
Textile Industries and Fabrics
subject_facet Textile Industries and Fabrics
General
Textile Industries and Fabrics
title From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_alt De la inmersión al compromiso: desentrañando los mecanismos de la realidad aumentada en el comercio minorista de moda en línea
De l'immersion à l'engagement : décomposer les mécanismes de la réalité augmentée dans le commerce de détail de mode en ligne
Da imersão ao engajamento: desvendando os mecanismos da realidade aumentada no varejo de moda online
title_auth From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_es_txt De la inmersión al compromiso: desentrañando los mecanismos de la realidad aumentada en el comercio minorista de moda en línea
title_fr_txt De l'immersion à l'engagement : décomposer les mécanismes de la réalité augmentée dans le commerce de détail de mode en ligne
title_full From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_fullStr From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_full_unstemmed From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_pt_txt Da imersão ao engajamento: desvendando os mecanismos da realidade aumentada no varejo de moda online
title_short From immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
title_sort from immersion to engagement: unpacking the mechanisms of augmented reality in online fashion retail
topic Textile Industries and Fabrics
General
Textile Industries and Fabrics
url https://link.springer.com/article/10.1186/s40691-026-00482-x