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Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities
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| Published in: | Discover Sustainability |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1871203196290990081 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Discover Sustainability |
| description | |
| discipline_display | Environmental Studies |
| discipline_facet | Environmental Studies |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:104496 |
| institution | FRELIP |
| journal_source_facet | Discover Sustainability |
| last_indexed | 2026-07-20T03:33:48.054Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities Environmental Studies General Environmental Studies |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Environmental Studies General Environmental Studies |
| subject_facet | Environmental Studies General Environmental Studies |
| title | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_alt | Papel estratégico de la inteligencia artificial en el desempeño sostenible a través del efecto moderador de la gestión del desempeño de las actividades de marketing digital Rôle stratégique de l'intelligence artificielle dans l'affectation de la performance durable via l'effet modérateur de la gestion de la performance des activités de marketing numérique Papel Estratégico da Inteligência Artificial no Impacto do Desempenho Sustentável por meio do Efeito Moderador da Gestão de Desempenho de Atividades de Marketing Digital |
| title_auth | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_es_txt | Papel estratégico de la inteligencia artificial en el desempeño sostenible a través del efecto moderador de la gestión del desempeño de las actividades de marketing digital |
| title_fr_txt | Rôle stratégique de l'intelligence artificielle dans l'affectation de la performance durable via l'effet modérateur de la gestion de la performance des activités de marketing numérique |
| title_full | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_fullStr | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_full_unstemmed | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_pt_txt | Papel Estratégico da Inteligência Artificial no Impacto do Desempenho Sustentável por meio do Efeito Moderador da Gestão de Desempenho de Atividades de Marketing Digital |
| title_short | Strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| title_sort | strategic role of artificial intelligence in affecting sustainable performance through moderating effect of performance management of digital marketing activities |
| topic | Environmental Studies General Environmental Studies |
| url | https://link.springer.com/article/10.1007/s43621-026-04071-2 |