Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout
Saved in:
| Published in: | Acta Commercii |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1871475261645520898 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Acta Commercii |
| description | |
| discipline_display | African Open Access — Social Sciences |
| discipline_facet | African Open Access — Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:105049 |
| institution | FRELIP |
| journal_source_facet | Acta Commercii |
| last_indexed | 2026-07-23T03:38:10.806Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout African Open Access — Social Sciences General African Open Access — Social Sciences |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | African Open Access — Social Sciences General African Open Access — Social Sciences |
| subject_facet | African Open Access — Social Sciences General African Open Access — Social Sciences |
| title | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_alt | Actitud de los consumidores de la Generación Z hacia el marketing de TikTok: el papel de la influencia social, el disfrute percibido, la relevancia del contenido y el agotamiento digital Attitude des consommateurs de la génération Z envers le marketing TikTok : le rôle de l'influence sociale, du plaisir perçu, de la pertinence du contenu et de l'épuisement numérique Atitude dos consumidores da Geração Z em relação ao marketing do TikTok: O papel da influência social, prazer percebido, relevância do conteúdo e burnout digital |
| title_auth | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_es_txt | Actitud de los consumidores de la Generación Z hacia el marketing de TikTok: el papel de la influencia social, el disfrute percibido, la relevancia del contenido y el agotamiento digital |
| title_fr_txt | Attitude des consommateurs de la génération Z envers le marketing TikTok : le rôle de l'influence sociale, du plaisir perçu, de la pertinence du contenu et de l'épuisement numérique |
| title_full | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_fullStr | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_full_unstemmed | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_pt_txt | Atitude dos consumidores da Geração Z em relação ao marketing do TikTok: O papel da influência social, prazer percebido, relevância do conteúdo e burnout digital |
| title_short | Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout |
| title_sort | generation z consumers’ attitude towards tiktok marketing: the role of social influence, perceived enjoyment, content relevance and digital burnout |
| topic | African Open Access — Social Sciences General African Open Access — Social Sciences |
| url | https://actacommercii.co.za/index.php/acta/article/view/1547 |