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Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector

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Bibliographic Details
Published in:BBR - Brazilian Business Review
Format: Online Article RSS Article
Published: 2026
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container_title BBR - Brazilian Business Review
description
discipline_display Business and Economics
discipline_facet Business and Economics
format Online Article
RSS Article
genre Journal Article
id rss_article:105548
institution FRELIP
journal_source_facet BBR - Brazilian Business Review
last_indexed 2026-07-23T03:40:29.970Z
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
Business and Economics
General
Business and Economics
sub_discipline_display General
sub_discipline_facet General
subject_display Business and Economics
General
Business and Economics
subject_facet Business and Economics
General
Business and Economics
title Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_alt Medición del comportamiento de compra por impulso a través de la satisfacción del cliente: una perspectiva del minorista en el sector de bienes de consumo de rápido movimiento
Mesure du comportement d'achat impulsif via la satisfaction client – une perspective de détaillant dans le secteur des biens de grande consommation
Medindo o Comportamento de Compra por Impulso através da Satisfação do Cliente – Uma Perspectiva do Varejista no Setor de Bens de Consumo de Movimento Rápido (FMCG)
title_auth Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_es_txt Medición del comportamiento de compra por impulso a través de la satisfacción del cliente: una perspectiva del minorista en el sector de bienes de consumo de rápido movimiento
title_fr_txt Mesure du comportement d'achat impulsif via la satisfaction client – une perspective de détaillant dans le secteur des biens de grande consommation
title_full Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_fullStr Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_full_unstemmed Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_pt_txt Medindo o Comportamento de Compra por Impulso através da Satisfação do Cliente – Uma Perspectiva do Varejista no Setor de Bens de Consumo de Movimento Rápido (FMCG)
title_short Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
title_sort measuring impulse buying behavior through customer satisfaction – a retailer perspective in fmcg sector
topic Business and Economics
General
Business and Economics
url https://www.bbronline.com.br/index.php/bbr/article/view/871