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Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment)
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| Published in: | Proceedings of the International Conference on Business Excellence |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1871565548657049600 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Proceedings of the International Conference on Business Excellence |
| description | |
| discipline_display | International Commerce |
| discipline_facet | International Commerce |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:105948 |
| institution | FRELIP |
| journal_source_facet | Proceedings of the International Conference on Business Excellence |
| last_indexed | 2026-07-24T03:33:15.196Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) International Commerce General International Commerce |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | International Commerce General International Commerce |
| subject_facet | International Commerce General International Commerce |
| title | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_alt | Uso de inteligencia artificial generativa en la educación en marketing (un experimento didáctico) Utilisation de l'intelligence artificielle générative dans l'enseignement du marketing (une expérience didactique) Usando Inteligência Artificial Generativa na Educação em Marketing (um experimento didático) |
| title_auth | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_es_txt | Uso de inteligencia artificial generativa en la educación en marketing (un experimento didáctico) |
| title_fr_txt | Utilisation de l'intelligence artificielle générative dans l'enseignement du marketing (une expérience didactique) |
| title_full | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_fullStr | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_full_unstemmed | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_pt_txt | Usando Inteligência Artificial Generativa na Educação em Marketing (um experimento didático) |
| title_short | Using Generative Artificial Intelligence in the Education in Marketing (a didactic experiment) |
| title_sort | using generative artificial intelligence in the education in marketing (a didactic experiment) |
| topic | International Commerce General International Commerce |
| url | https://sciendo.com/article/10.2478/picbe-2026-0214 |