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Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania
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| Published in: | African Journal of Business Management |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1864030189124583430 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | African Journal of Business Management |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:14104 |
| institution | FRELIP |
| journal_source_facet | African Journal of Business Management |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania — — — — — Management Sociology Social Sciences |
| sub_discipline_display | Sociology |
| sub_discipline_facet | Sociology |
| subject_display | — — — — — Management Sociology Social Sciences — — — — — Management Sociology Social Sciences |
| subject_facet | — — — — — Management Sociology Social Sciences |
| title | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_auth | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_full | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_fullStr | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_full_unstemmed | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_short | Influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in Arusha, Tanzania |
| title_sort | influence of user-perceived behavioural control of digital marketing on the business performance of ecotourism operators in arusha, tanzania |
| topic | — — — — — Management Sociology Social Sciences |
| url | http://academicjournals.org/journal/AJBM/article-abstract/6FA046E73441 |