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Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain
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| Published in: | International Journal of Business and Management |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1864030191766994950 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Business and Management |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:14258 |
| institution | FRELIP |
| journal_source_facet | International Journal of Business and Management |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain — — — — — Management Sociology Social Sciences |
| sub_discipline_display | Sociology |
| sub_discipline_facet | Sociology |
| subject_display | — — — — — Management Sociology Social Sciences — — — — — Management Sociology Social Sciences |
| subject_facet | — — — — — Management Sociology Social Sciences |
| title | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_auth | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_full | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_fullStr | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_full_unstemmed | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_short | Micro vs. Macro or Expert Influencers: The Impact of Influencer Marketing on Brand Trust and Loyalty in Saudi Arabia and Spain |
| title_sort | micro vs. macro or expert influencers: the impact of influencer marketing on brand trust and loyalty in saudi arabia and spain |
| topic | — — — — — Management Sociology Social Sciences |
| url | https://ccsenet.org/journal/index.php/ijbm/article/view/0/53002 |