Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness
Saved in:
| Published in: | Journal of Entrepreneurship and Business Innovation |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1864030189977075720 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Journal of Entrepreneurship and Business Innovation |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:14445 |
| institution | FRELIP |
| journal_source_facet | Journal of Entrepreneurship and Business Innovation |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness — — — — — Management Sociology Social Sciences |
| sub_discipline_display | Sociology |
| sub_discipline_facet | Sociology |
| subject_display | — — — — — Management Sociology Social Sciences — — — — — Management Sociology Social Sciences |
| subject_facet | — — — — — Management Sociology Social Sciences |
| title | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_auth | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_full | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_fullStr | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_full_unstemmed | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_short | The Effect of Social Media Marketing on Consumer Purchase Decisions in Klang Valley: The Mediating Role of Brand Awareness |
| title_sort | the effect of social media marketing on consumer purchase decisions in klang valley: the mediating role of brand awareness |
| topic | — — — — — Management Sociology Social Sciences |
| url | https://www.macrothink.org/journal/index.php/jebi/article/view/23244 |