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Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective
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| Published in: | Business: Theory and Practice |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1864030191599222788 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Business: Theory and Practice |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:15223 |
| institution | FRELIP |
| journal_source_facet | Business: Theory and Practice |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective — — — — — Business and Economics Economics Social Sciences |
| sub_discipline_display | Economics |
| sub_discipline_facet | Economics |
| subject_display | — — — — — Business and Economics Economics Social Sciences — — — — — Business and Economics Economics Social Sciences |
| subject_facet | — — — — — Business and Economics Economics Social Sciences |
| title | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_auth | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_full | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_fullStr | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_full_unstemmed | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_short | Effectiveness of digital media marketing strategy in improving marketing performance in SMEs: a study with service dominant logic theory perspective |
| title_sort | effectiveness of digital media marketing strategy in improving marketing performance in smes: a study with service dominant logic theory perspective |
| topic | — — — — — Business and Economics Economics Social Sciences |
| url | https://journals.vilniustech.lt/index.php/BTP/article/view/22759 |