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Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda by Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., & Rani, S.

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Bibliographic Details
Published in:	International Journal of Business Science and Applied Management
Format:	Online Article RSS Article
Published:	2025
Subjects:	— — — — — Business and Economics Economics Social Sciences Journal Article
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Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda by Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., &amp; Rani, S.