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Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment
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| Published in: | Pacific Asia Journal of the Association for Information Systems |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1864030189000851458 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Pacific Asia Journal of the Association for Information Systems |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:15846 |
| institution | FRELIP |
| journal_source_facet | Pacific Asia Journal of the Association for Information Systems |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment — — — — — Business and Economics Economics Social Sciences |
| sub_discipline_display | Economics |
| sub_discipline_facet | Economics |
| subject_display | — — — — — Business and Economics Economics Social Sciences — — — — — Business and Economics Economics Social Sciences |
| subject_facet | — — — — — Business and Economics Economics Social Sciences |
| title | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_auth | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_full | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_fullStr | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_full_unstemmed | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_short | Effects of Sponsorship Disclosure Timing on Endorsement Effectiveness: The Moderating Role of Emotional Attachment |
| title_sort | effects of sponsorship disclosure timing on endorsement effectiveness: the moderating role of emotional attachment |
| topic | — — — — — Business and Economics Economics Social Sciences |
| url | https://aisel.aisnet.org/pajais/vol17/iss3/7 |