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Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash
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| Published in: | International Journal of Marketing Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2025
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| Subjects: | |
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| _version_ | 1864030189568131073 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Marketing Studies |
| description | |
| discipline_display | Social Sciences |
| discipline_facet | Social Sciences |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:25018 |
| institution | FRELIP |
| journal_source_facet | International Journal of Marketing Studies |
| publishDate | 2025 |
| publishDateSort | 2025 |
| record_format | rss_article |
| spellingShingle | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash — — — — — Marketing and Purchasing Sociology Social Sciences |
| sub_discipline_display | Sociology |
| sub_discipline_facet | Sociology |
| subject_display | — — — — — Marketing and Purchasing Sociology Social Sciences — — — — — Marketing and Purchasing Sociology Social Sciences |
| subject_facet | — — — — — Marketing and Purchasing Sociology Social Sciences |
| title | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_auth | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_full | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_fullStr | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_full_unstemmed | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_short | Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash |
| title_sort | digital greenwashing in the age of sustainability marketing: a meta-analysis of consumer perception, detection, and backlash |
| topic | — — — — — Marketing and Purchasing Sociology Social Sciences |
| url | https://ccsenet.org/journal/index.php/ijms/article/view/0/52482 |