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The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study
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| Published in: | Land Forces Academy Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1864030191573008385 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Land Forces Academy Review |
| description | |
| discipline_display | Education |
| discipline_facet | Education |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:39423 |
| institution | FRELIP |
| journal_source_facet | Land Forces Academy Review |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study — — — — — — Higher Education Higher Education Education |
| sub_discipline_display | Higher Education |
| sub_discipline_facet | Higher Education |
| subject_display | — — — — — — Higher Education Higher Education Education — — — — — — Higher Education Higher Education Education |
| subject_facet | — — — — — — Higher Education Higher Education Education |
| title | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_auth | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_full | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_fullStr | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_full_unstemmed | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_short | The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study |
| title_sort | the influence of short-form video gratifications on consumer engagement and purchase intention: an explanatory sequential study |
| topic | — — — — — — Higher Education Higher Education Education |
| url | https://sciendo.com/article/10.2478/raft-2026-0005 |