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Employing the Marketing Mix Framework to Increase Usage of Academic Libraries
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| Published in: | Southeastern Librarian |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1864030191248998403 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | Southeastern Librarian |
| description | |
| discipline_display | Library & Information Science |
| discipline_facet | Library & Information Science |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:40417 |
| institution | FRELIP |
| journal_source_facet | Southeastern Librarian |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries Library and Information Science2 Library Science Library & Information Science |
| sub_discipline_display | Library Science |
| sub_discipline_facet | Library Science |
| subject_display | Library and Information Science2 Library Science Library & Information Science Library and Information Science2 Library Science Library & Information Science |
| subject_facet | Library and Information Science2 Library Science Library & Information Science |
| title | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_auth | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_full | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_fullStr | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_full_unstemmed | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_short | Employing the Marketing Mix Framework to Increase Usage of Academic Libraries |
| title_sort | employing the marketing mix framework to increase usage of academic libraries |
| topic | Library and Information Science2 Library Science Library & Information Science |
| url | https://digitalcommons.kennesaw.edu/seln/vol73/iss4/7 |