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Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers

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Published in:Fashion and Textiles
Format: Online Article RSS Article
Published: 2026
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container_title Fashion and Textiles
description
discipline_display Textile Industries and Fabrics
discipline_facet Textile Industries and Fabrics
format Online Article
RSS Article
genre Journal Article
id rss_article:57558
institution FRELIP
journal_source_facet Fashion and Textiles
last_indexed 2026-06-20T21:17:54.275Z
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
Textile Industries and Fabrics
General
Textile Industries and Fabrics
sub_discipline_display General
sub_discipline_facet General
subject_display Textile Industries and Fabrics
General
Textile Industries and Fabrics
subject_facet Textile Industries and Fabrics
General
Textile Industries and Fabrics
title Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_alt Explorando el impacto de la inconsistencia de fondo en los sentimientos negativos de los consumidores hacia los influencers virtuales
Explorer l'impact de l'incohérence de fond sur les sentiments négatifs des consommateurs envers les influenceurs virtuels
Explorando o impacto da inconsistência de fundo nos sentimentos negativos dos consumidores em relação a influenciadores virtuais
title_auth Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_es_txt Explorando el impacto de la inconsistencia de fondo en los sentimientos negativos de los consumidores hacia los influencers virtuales
title_fr_txt Explorer l'impact de l'incohérence de fond sur les sentiments négatifs des consommateurs envers les influenceurs virtuels
title_full Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_fullStr Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_full_unstemmed Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_pt_txt Explorando o impacto da inconsistência de fundo nos sentimentos negativos dos consumidores em relação a influenciadores virtuais
title_short Exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
title_sort exploring the impact of background inconsistency on consumers’ negative feelings toward virtual influencers
topic Textile Industries and Fabrics
General
Textile Industries and Fabrics
url https://link.springer.com/article/10.1186/s40691-026-00463-0