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A stakeholder systems approach to the marketing discipline’s troubled trajectory

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Bibliographic Details
Published in:AMS Review
Format: Online Article RSS Article
Published: 2026
Subjects:
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container_title AMS Review
description
discipline_display Marketing and Purchasing
discipline_facet Marketing and Purchasing
format Online Article
RSS Article
genre Journal Article
id rss_article:63270
institution FRELIP
journal_source_facet AMS Review
publishDate 2026
publishDateSort 2026
record_format rss_article
spellingShingle A stakeholder systems approach to the marketing discipline’s troubled trajectory
Marketing and Purchasing
General
Marketing and Purchasing
sub_discipline_display General
sub_discipline_facet General
subject_display Marketing and Purchasing
General
Marketing and Purchasing
Marketing and Purchasing
General
Marketing and Purchasing
subject_facet Marketing and Purchasing
General
Marketing and Purchasing
title A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_auth A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_full A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_fullStr A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_full_unstemmed A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_short A stakeholder systems approach to the marketing discipline’s troubled trajectory
title_sort a stakeholder systems approach to the marketing discipline’s troubled trajectory
topic Marketing and Purchasing
General
Marketing and Purchasing
url https://link.springer.com/article/10.1007/s13162-026-00331-6