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If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
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| Published in: | AMS Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868552851017433088 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | AMS Review |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63275 |
| institution | FRELIP |
| journal_source_facet | AMS Review |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_alt | Si el marketing es un fenómeno de creación de significado, ¿qué es una teoría de marketing significativa? Si le marketing est un phénomène de création de sens, qu'est-ce qu'une théorie marketing significative ? Se marketing é um fenômeno de criação de significado, o que é teoria de marketing significativa? |
| title_auth | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_es_txt | Si el marketing es un fenómeno de creación de significado, ¿qué es una teoría de marketing significativa? |
| title_fr_txt | Si le marketing est un phénomène de création de sens, qu'est-ce qu'une théorie marketing significative ? |
| title_full | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_fullStr | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_full_unstemmed | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_pt_txt | Se marketing é um fenômeno de criação de significado, o que é teoria de marketing significativa? |
| title_short | If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| title_sort | if marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory? |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://link.springer.com/article/10.1007/s13162-026-00340-5 |