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How to save marketing: Let’s focus on the phenomenon
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| Published in: | AMS Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868552851017433089 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | AMS Review |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63276 |
| institution | FRELIP |
| journal_source_facet | AMS Review |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | How to save marketing: Let’s focus on the phenomenon Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | How to save marketing: Let’s focus on the phenomenon |
| title_alt | Cómo salvar el marketing: Centrémonos en el fenómeno Comment sauver le marketing : concentrons-nous sur le phénomène Como salvar o marketing: Vamos focar no fenômeno |
| title_auth | How to save marketing: Let’s focus on the phenomenon |
| title_es_txt | Cómo salvar el marketing: Centrémonos en el fenómeno |
| title_fr_txt | Comment sauver le marketing : concentrons-nous sur le phénomène |
| title_full | How to save marketing: Let’s focus on the phenomenon |
| title_fullStr | How to save marketing: Let’s focus on the phenomenon |
| title_full_unstemmed | How to save marketing: Let’s focus on the phenomenon |
| title_pt_txt | Como salvar o marketing: Vamos focar no fenômeno |
| title_short | How to save marketing: Let’s focus on the phenomenon |
| title_sort | how to save marketing: let’s focus on the phenomenon |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://link.springer.com/article/10.1007/s13162-026-00333-4 |