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Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
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| Published in: | AMS Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
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| _version_ | 1868552851120193536 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | AMS Review |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63280 |
| institution | FRELIP |
| journal_source_facet | AMS Review |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_alt | Comentario invitado sobre el artículo de Grönroos: Cómo salvar el marketing: centrémonos en el fenómeno. El marketing como ser y hacer: Re-fundamentando el fenómeno en la práctica social Commentaire invité sur l'article de Grönroos : Comment sauver le marketing : concentrons-nous sur le phénomène. Le marketing comme être et faire : réancrer le phénomène dans la pratique sociale Comentário Convidado sobre o artigo de Grönroos: Como salvar o marketing: vamos focar no fenômeno. Marketing como ser e fazer: Re-fundamentando o fenômeno na prática social |
| title_auth | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_es_txt | Comentario invitado sobre el artículo de Grönroos: Cómo salvar el marketing: centrémonos en el fenómeno. El marketing como ser y hacer: Re-fundamentando el fenómeno en la práctica social |
| title_fr_txt | Commentaire invité sur l'article de Grönroos : Comment sauver le marketing : concentrons-nous sur le phénomène. Le marketing comme être et faire : réancrer le phénomène dans la pratique sociale |
| title_full | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_fullStr | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_full_unstemmed | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_pt_txt | Comentário Convidado sobre o artigo de Grönroos: Como salvar o marketing: vamos focar no fenômeno. Marketing como ser e fazer: Re-fundamentando o fenômeno na prática social |
| title_short | Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice |
| title_sort | invited commentary on grönroos’ article: how to save marketing: let’s focus on the phenomenon. marketing as being and doing: re-grounding the phenomenon in social practice |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://link.springer.com/article/10.1007/s13162-026-00339-y |