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A more aspirational direction for the marketing discipline
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| Published in: | AMS Review |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868552851217711104 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | AMS Review |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63281 |
| institution | FRELIP |
| journal_source_facet | AMS Review |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | A more aspirational direction for the marketing discipline Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | A more aspirational direction for the marketing discipline |
| title_alt | Una dirección más aspiracional para la disciplina del marketing Une direction plus ambitieuse pour la discipline marketing Uma direção mais aspiracional para a disciplina de marketing |
| title_auth | A more aspirational direction for the marketing discipline |
| title_es_txt | Una dirección más aspiracional para la disciplina del marketing |
| title_fr_txt | Une direction plus ambitieuse pour la discipline marketing |
| title_full | A more aspirational direction for the marketing discipline |
| title_fullStr | A more aspirational direction for the marketing discipline |
| title_full_unstemmed | A more aspirational direction for the marketing discipline |
| title_pt_txt | Uma direção mais aspiracional para a disciplina de marketing |
| title_short | A more aspirational direction for the marketing discipline |
| title_sort | a more aspirational direction for the marketing discipline |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://link.springer.com/article/10.1007/s13162-026-00342-3 |