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Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance
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| Published in: | International Journal of Marketing Studies |
|---|---|
| Format: | Online Article RSS Article |
| Published: |
2026
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| Subjects: | |
| Tags: |
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| _version_ | 1868552851221905410 |
|---|---|
| collection | WordPress RSS FRELIP Feed Integration |
| container_title | International Journal of Marketing Studies |
| description | |
| discipline_display | Marketing and Purchasing |
| discipline_facet | Marketing and Purchasing |
| format | Online Article RSS Article |
| genre | Journal Article |
| id | rss_article:63292 |
| institution | FRELIP |
| journal_source_facet | International Journal of Marketing Studies |
| last_indexed | 2026-06-20T21:27:42.255Z |
| publishDate | 2026 |
| publishDateSort | 2026 |
| record_format | rss_article |
| spellingShingle | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance Marketing and Purchasing General Marketing and Purchasing |
| sub_discipline_display | General |
| sub_discipline_facet | General |
| subject_display | Marketing and Purchasing General Marketing and Purchasing |
| subject_facet | Marketing and Purchasing General Marketing and Purchasing |
| title | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_alt | Desafiando al líder del mercado a través del patrocinio: El papel de la identificación con el equipo y el rendimiento del equipo Défier le leader du marché par le parrainage : le rôle de l'identification à l'équipe et de la performance de l'équipe Desafiando o Líder de Mercado Através de Patrocínio: O Papel da Identificação com a Equipe e do Desempenho da Equipe |
| title_auth | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_es_txt | Desafiando al líder del mercado a través del patrocinio: El papel de la identificación con el equipo y el rendimiento del equipo |
| title_fr_txt | Défier le leader du marché par le parrainage : le rôle de l'identification à l'équipe et de la performance de l'équipe |
| title_full | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_fullStr | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_full_unstemmed | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_pt_txt | Desafiando o Líder de Mercado Através de Patrocínio: O Papel da Identificação com a Equipe e do Desempenho da Equipe |
| title_short | Challenging the Market Leader Through Sponsorship: The Role of Team Identification and Team Performance |
| title_sort | challenging the market leader through sponsorship: the role of team identification and team performance |
| topic | Marketing and Purchasing General Marketing and Purchasing |
| url | https://ccsenet.org/journal/index.php/ijms/article/view/0/53325 |